Need some tips please

Discussion in 'Press Releases' started by Pet Nanny, Feb 6, 2008.

  1. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    I have just approached the editor of the Ramblers magazine, with a view to getting some editorial for sitters.

    At least 4 of our staff belong to the Ramblers, and pet sitting is a great opportunity for them to visit different groups all over the country, while obviously taking along their new found doggie friends.

    Just spoken to the editor, and he basically said that I would need to convince him that it would be of interest to his readers.

    I need a good strong, catchy headline, and angle. You have helped me before, so I'm hoping you can do it again. A peice in this mag may well find us the sitters we are desperate for.
     
    Posted: Feb 6, 2008 By: Pet Nanny Member since: May 4, 2007
    #1
  2. pvcprinting

    pvcprinting UKBF Ace Full Member

    2,029 249
    Dont Amble, Ramble with your pet?

    nina - would a rambler really need a pet sitter? wouldnt they take them along with them?
     
    Posted: Feb 6, 2008 By: pvcprinting Member since: Jun 28, 2006
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  3. dotwhack

    dotwhack UKBF Newcomer Free Member

    421 35
    Bravo!
    R u a secret copywriter?
     
    Posted: Feb 6, 2008 By: dotwhack Member since: Dec 13, 2007
    #3
  4. pvcprinting

    pvcprinting UKBF Ace Full Member

    2,029 249
    I wouldnt like to say
     
    Posted: Feb 6, 2008 By: pvcprinting Member since: Jun 28, 2006
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  5. imp man

    imp man UKBF Regular Free Member

    130 4
    I'm not sure why you put so much emphasis on the headline. You could have the funniest headline since the dawn of time but if there is no substance to the story or if the story is not right for the publication then it is not goling to be used.
     
    Posted: Feb 6, 2008 By: imp man Member since: Nov 19, 2007
    #5
  6. dotwhack

    dotwhack UKBF Newcomer Free Member

    421 35
    Offer Ramblers readers a discount - then it's of interest!
     
    Posted: Feb 6, 2008 By: dotwhack Member since: Dec 13, 2007
    #6
  7. imp man

    imp man UKBF Regular Free Member

    130 4

    Not to the editor. If you are approaching someone for editorial coverage then it has to be of interest specifically to ramblers. Otherwise their magazine would be filled with discount offers from banks, supermarkets. car dealers, bookshops etc
     
    Posted: Feb 6, 2008 By: imp man Member since: Nov 19, 2007
    #7
  8. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    No guys, you have it all wrong. I am not advertising our service, I want pet sitters.

    Three of my sitters belong to the Ramblers, and its a great way of them joining new walks in different areas, taking our clients dogs with them. hence the story angle.
     
    Posted: Feb 6, 2008 By: Pet Nanny Member since: May 4, 2007
    #8
  9. dotwhack

    dotwhack UKBF Newcomer Free Member

    421 35
    oh sorry - i thought you were looking for PR your services.

    So you need to decide what benefits an article on recruiting pet sitters will bring to the readers - correct?

    Wages
    Opportunity to travel - and explore more rambles
    Lifestyle enrichment - the therapy side of things i.e. pets relieve stress (although no-ones told my dogs that), stop people being lonely etc

    any help?
     
    Posted: Feb 6, 2008 By: dotwhack Member since: Dec 13, 2007
    #9
  10. Fill-Your-World

    Fill-Your-World UKBF Newcomer Free Member

    1,438 50
    Maybe if you set out a few questions, and do some mini-interviews with the sitters you already have, you might stumble across a story or angle that you can develop upon. Just an idea, but it might just give you the inspiration you are looking for :)
     
    Posted: Feb 6, 2008 By: Fill-Your-World Member since: Dec 3, 2007
    #10
  11. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    Yes, that's the angle I would go for. It's just nice to get other peoples feedback, and of course anything else that I may miss.
     
    Posted: Feb 6, 2008 By: Pet Nanny Member since: May 4, 2007
    #11
  12. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    What about 'Rambling towards a new job' for a title.

    Just a thought!
     
    Posted: Feb 6, 2008 By: Pet Nanny Member since: May 4, 2007
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  13. Fuzzy

    Fuzzy UKBF Legend Free Member

    5,365 506
    Fuzzy loving that!:D
     
    Posted: Feb 6, 2008 By: Fuzzy Member since: Oct 20, 2007
    #13
  14. Marzipan

    Marzipan UKBF Newcomer Free Member

    232 48
    That's catchy! If they do run an article though, I should think the editorial team will want to come up with the headline for the mag so your headline needs to grab the editors attention really, followed by a solid case of why becoming a pet sitter can reap big rewards for his readers. Could just be a case of turning the headline into "How your readers can ramble towards a new job" or "Help your readers to find profitable trails".

    IMO the opportunity to go to different parts of the country exploring new trails and meeting other groups is probably the main interest for his readers, with the fact that they'd be paid to do this being the icing on the cake. Laura had a great idea about brainstorming it with the ramblers you already have on your books, and if you ask them for some back copies of the magazine so you can flick through and get a feel for what kind of articles the editor seems to favour that might give you a heads up as well.

    One other thing, I presume you don't only do dogs so what about ramblers with other pets they'd like sitters for while they go off on a jaunt to pastures new - would it be worthwhile running an ad in the magazine? Editorial articles can sometimes be looked on more favourably if you're also an advertiser with them.
     
    Posted: Feb 6, 2008 By: Marzipan Member since: Dec 13, 2007
    #14
  15. pvcprinting

    pvcprinting UKBF Ace Full Member

    2,029 249
    That is the way to go nina
     
    Posted: Feb 6, 2008 By: pvcprinting Member since: Jun 28, 2006
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  16. dave_n

    dave_n UKBF Newcomer Free Member

    2,859 275
    Rambling with Rex
     
    Posted: Feb 6, 2008 By: dave_n Member since: Oct 27, 2007
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  17. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    I just love this forum, and the people who take the time to help others.

    As always great feedback, and I have taken all the points on board.

    Big cyber hug to you all x :)
     
    Posted: Feb 7, 2008 By: Pet Nanny Member since: May 4, 2007
    #17
  18. Fuzzy

    Fuzzy UKBF Legend Free Member

    5,365 506
    I second that!:D
     
    Posted: Feb 7, 2008 By: Fuzzy Member since: Oct 20, 2007
    #18
  19. pvcprinting

    pvcprinting UKBF Ace Full Member

    2,029 249
    Big hug right back at ya Nina,

    Good luck with this, looks like a great oppurtunity

    Regards

    Pete
     
    Posted: Feb 7, 2008 By: pvcprinting Member since: Jun 28, 2006
    #19
  20. Pet Nanny

    Pet Nanny UKBF Ace Full Member

    1,237 89
    I have just emailed a newspaper in Hemel. One of the journalists and I locked horns on one occasion and since that time, they have refused to give us further editorial.

    Still, I am a trier if nothing else lol
     
    Posted: Feb 7, 2008 By: Pet Nanny Member since: May 4, 2007
    #20