Myob Threatens Legal Action Against Kashflow

Discussion in 'Press Releases' started by 10 Yetis, Feb 26, 2008.

  1. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,383 144
    MYOB, a public company listed on the Australian Stock Exchange, are threatening legal action against UK accounting software company, KashFlow, over content on the KashFlow website.

    Duane Jackson, Managing Director of KashFlow is today speaking out about what he considers to be under-hand marketing tactics and threatening legal tactics by its much larger competitor and rival Mind Your Own Business (MYOB).

    As many companies do, KashFlow has a comparison chart on its website that shows how its software compares against its key rivals such as Sage and MYOB.

    Wayne Schmidt, the UK and Europe General Manager of MYOB took time out of his schedule to personally demand, via an email to KashFlow’s support team, that a number of amendments be made to the comparison chart to reflect MYOB product changes within a 3-day schedule. In addition to this MYOB wanted KashFlow to add the details of another product that they had.

    Due to KashFlows rigorous web site security process only a Technical Manager is able to make such amendments, so MYOB were advised that it would be done as soon as practicable, in line with comparison chart advertising guidelines.

    Mr Schmidt immediately responded threatening legal action unless the amendments were made within 3 business days.

    KashFlow immediately sought advice and found that they had nothing wrong as the information clearly states that it was correct at the time when it was written at the end of last year.

    Further investigation by KashFlow also revealed that MYOB was carrying out an under-hand and frowned upon online marketing tactic by placing adverts on search engines that would specifically appear when a potential customer typed the word KashFlow into the search box.

    Duane Jackson, Managing Director of KashFlow said,

    “Whilst they’re absolutely right that we should be showing the latest prices – to insist that we update our site within 3 days of them demanding is ridiculous.”

    “MYOB contacted us last year and asked us to update the pricing. We managed to do it pretty quickly as we were in the progress of putting together an update for that page anyway. I guess the promptness of our response then was what made them believe they could get heavy handed and demanding with us this time.”

    “We’ve been aware that MYOB are keeping a close eye on us. From our logs we know they check our site regularly and have spotted that they advertise against our name on Google”.

    He continued, “I understand why MYOB feel threatened – the new breed of “software as a service” (SaaS) companies like ours are having a big impact on the sales of old-style companies like theirs. There have been a number of other companies also launching very good SaaS products in recent months. Rather than throwing their weight around, MYOB should be looking at how they can also provide a service that the public are demanding”.

    “We’ve had a lot of contact from other competitors recently. The others have always been friendly with us, so I was a bit surprised at the aggressive and demanding tone of the emails from MYOB”.

    KashFlow now intends to remove MYOB entirely from its comparison chart when it updates the web page during a planned update over the next few weeks.

    END
     
    Posted: Feb 26, 2008 By: 10 Yetis Member since: Nov 3, 2004
    #1
  2. PI Guy

    PI Guy UKBF Newcomer Free Member

    2,495 191
    well done andy nice press release
     
    Posted: Feb 26, 2008 By: PI Guy Member since: Jun 20, 2006
    #2
  3. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,383 144
    Cheers dude...
     
    Posted: Feb 26, 2008 By: 10 Yetis Member since: Nov 3, 2004
    #3
  4. RayB

    RayB Banned

    6,474 242
    Top stuff, I'm very impressed. A masterclass in how to turn a tedious situation into a positive marketing angle :)
     
    Posted: Feb 26, 2008 By: RayB Member since: Nov 12, 2006
    #4
  5. sirearl

    sirearl UKBF Legend Free Member

    29,742 6,639
    I can not understan how MYOB 's add on PPC can get away with it,saying Try MYOB instead of Kashflow.

    you wanna be carefull this article don't end up on google.?:rolleyes:

    Wayne's world might go pop.:D

    Nicely put.

    Earl
     
    Posted: Feb 26, 2008 By: sirearl Member since: Apr 23, 2007
    #5
  6. cjd

    cjd UKBF Legend Full Member - Verified Business

    15,445 3,069
    Hehe - you know you're succeeding when your competitors start getting all hot and bothered like this.

    Silly sods.
     
    Posted: Feb 26, 2008 By: cjd Member since: Nov 23, 2005
    #6
  7. Sinny Print

    Sinny Print UKBF Newcomer Free Member

    134 9
    ... to Yeti

    and to Kashflow Keep up the good work!

    I used to use Kashflow but would get to busy to actually get on there and sort it out, maybe will have to return and bring my accounts upto date!

    :)
     
    Posted: Feb 26, 2008 By: Sinny Print Member since: Feb 5, 2008
    #7
  8. GreatSEO

    GreatSEO UKBF Newcomer Free Member

    2,570 371
    Looks good and a great angle.

    Regards

    Dave
     
    Posted: Feb 26, 2008 By: GreatSEO Member since: Mar 20, 2006
    #8
  9. garysumpter

    garysumpter UKBF Newcomer Free Member

    1,417 93
    Great stuff, always good to hear stories like this!

    Gary
    Sitewonders Limited
     
    Posted: Feb 26, 2008 By: garysumpter Member since: Dec 4, 2007
    #9
  10. Simon-M

    Simon-M UKBF Ace Free Member

    2,826 642
    Perhaps MYOB should drop the M.

    Simon
     
    Posted: Feb 26, 2008 By: Simon-M Member since: Nov 16, 2007
    #10
  11. garysumpter

    garysumpter UKBF Newcomer Free Member

    1,417 93
    Or the Y as they seem to be acting like the MOB
     
    Posted: Feb 26, 2008 By: garysumpter Member since: Dec 4, 2007
    #11
  12. JustOneUK

    JustOneUK UKBF Newcomer Free Member

    3,568 268
    Posted: Mar 2, 2008 By: JustOneUK Member since: Nov 19, 2005
    #12
  13. DuaneJackson

    DuaneJackson UKBF Legend Free Member

    9,523 1,118
    LOL, seems like they spotted that thread too and tried a slightly less aggressive approach. BAck-fired though.
     
    Posted: Mar 2, 2008 By: DuaneJackson Member since: Jul 14, 2005
    #13
  14. JustOneUK

    JustOneUK UKBF Newcomer Free Member

    3,568 268
    Classic :)
    I appreciate that one product can't satisfy everyone - it's simply impossible - so all companies need to be aware that bad things will get written... maybe they are trying to build up a reputation for complaining... on par with their customers :p
     
    Posted: Mar 2, 2008 By: JustOneUK Member since: Nov 19, 2005
    #14