Just recently, to add to Fruugo's well-known board members Nokia chairman Jorma Ollila and founder and chairman of F-Secure Risto Siilasmaa, Kim Ignatius has joined the company's board (
the news in Finnish). Ignatius is Director of Finance and Administration in the Finnish international
Sanoma media group (Sanoma has been very active in the past years buying internet and media startups so we will see if the corporation plays any role with Fruugo.), while he served before as Finance Director of
TeliaSonera, the biggest mobile carrier in the Nordics. In the same General meeting the board also allowed usage of stock options. (see
here for original article)
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August 26, 2010
Fruugo Moves On - Merges With UK Based DTL

One of the most debated startups, and companies in Finland, Fruugo, has reached a significant milestone. It has purchased Directory Technologies Limited (DTL) with its own shares and will also issue longterm financing through a share issue to fuel further growth in its ambitious quest. The new company will continue to operate under the name Fruugo and will also be registered to Finland. I sat down with Juha Usva (Fruugo CEO), Risto Siilasmaa (largest shareholder in Fruugo) and Dominic Allonby (CEO of DTL) to talk about the deal.
Risto Siilasmaa gave me a brief mention of the developments in the recent months, leading up to the merger. He said that they did not agree on the deal over night as talks had been continuing on an on and off basis for a period of months with DTL about various issues, including the merger. In the recent weeks, mutual interests finally met over the issue and they decided to go ahead with the deal.
DTL has been a partner of Fruugo in the UK, and the talks naturally followed into areas of mutual interest until the issue of a possible merger was touched upon. Juha Usva, who's job Siilasmaa praised as "doing the best possible work required in the situations he faced with", will leave the new company. Dominic Allonby will take over the CEO role as of today.
DTL operates
ShoppingBank, one of the largest multivendor online stores in the UK. In 2009, they shipped 9.9 million euros worth of goods and combined over the years, they have shipped goods to over 1.1 million addresses. DTL has some 800 vendors under their umbrella and make available a portfolio of million products. Fruugo's 100 vendors with about 100 000 products will now join this group. The new Fruugo, will continue to do business in its existing markets in the UK, Finland, Sweden and the Netherlands.
Article 2 link here