Mediahawks Google integration helps marketers to track offline enquiries from online marketing activity Mediahawk, a call tracking specialist, has created a link up with Google analytics to track telephone calls made in response to digital marketing campaigns such as pay per click advertising, search marketing, social networking and email marketing. Mediahawks Google integration enables marketers to clearly see both their online and offline traffic and conversions, all through Google analytics. There is currently a large gap in the measurement of how successful online marketing is for generating telephone enquiries compared to online conversions. With this knowledge at their fingertips marketers will be able to improve their understanding of which forms of online marketing are working to generate telephone calls into their business. As a result they can increase enquiry levels using tactical marketing by re-allocating spend to more successful areas. The internet is a highly competitive area for many brands and to be able to have an understanding of which keywords prospects have searched on to find them is essential. Up until now, marketers have only been able to find out this information through their Google analytics tracking. Mediahawk has integrated their call tracking system to show marketeers how many telephone calls have come from particular keyword searches, website promotions and pay per click advertising. Michael Morrell, Managing Director, Mediahawk Call tracking with Google integration works by allocating telephone numbers using simple coding to track a telephone number from the moment a prospective customer clicks on an online advert. Once the prospect is on the website the number they use to call the dealer will be tracked right from where they originally clicked through. This way all online advertising can be monitored and calls that come from this activity is tracked and displayed in the same way that website traffic currently is. Mediahawk who work with brands such as Kia, Aston Martin and Keith Prowse is confident that the new concept will be welcomed amongst brands that wish to deepen their understanding of offline responses to online marketing techniques. In addition to call tracking, Mediahawk also provide call recording where a marketer can to listen to any inbound sales enquiry. The benefit to this is that all sales calls can be monitored and the content used to improve sales conversion rates. For more information on this or Mediahawk please call Harry Bott on 0845 122 2366, pm or contact us through the website.