marketing needed

[lorr]

Hi
I run a business with a difference semi naked butlers.
we have google adds ppc which is doing great, our problem is we need to search other avenues to obtain work, ie there are so many clubs bars that we would like to get into but thats where i fall flat...i need help..is it sales marketing what do i need lol???
any advise would be great

many thanks
lorraine

 

[Mike W]

Email marketing. You can acquire precisely the right data and then target them.

If you want any help, just let me know.

Regards

Mike

 

[Minuteman Press]

Be careful with the knives.

 

[LawHound]

One of our neighbours in here www.simplermarketing.co.uk did a client profiling with us and came up with 10 routes to market to attract those clients we had defined. It took less than an hour. Have a word with Victoria Bowman, she made it all really easy and we had been floundering around on this for while.

 

[Kimberly Mears]

Hi there.

It's really difficult to provide guidance on this one without more information. Marketing is essentially meant to build relationships and trust. So, yes, I think it could help.

It sounds as though you're currently promoting through Google Adwords/PPC. Has your site also been optimised for natural search? Over the long haul, this will allow you to (ideally) reduce your PPC spend. I'm not an SEO expert, but I know that others on this forum are and would be happy to help you.

In the shorter term, would also suggest that your activity on forums that brides or their friends may visit for ideas and advice could also help to push traffic to your service. Another idea is to partner with other vendors in order to develop a 'dream hen party weekend' contest. Then, you could use this with online PR, online forum participation, etc in order to [hopefully] garner some attention for your services amongst those who register to win.

Your question mentioned also providing your services to clubs and bars? This is slightly different to what I believe to be your current direct approach. What types of clubs/businesses would contract to you for this service instead of hiring in their own talent?

My best--and hope this helps!
K

 

[directmarketingadvice]

Hi
I run a business with a difference semi naked butlers.
we have google adds ppc which is doing great, our problem is we need to search other avenues to obtain work, ie there are so many clubs bars that we would like to get into but thats where i fall flat...i need help..is it sales marketing what do i need lol???
any advise would be great

If you know who your prospects are, the next question is, what do you want to happen?

Do you want a face to face meeting with them.

If so, I'd consider sending them a fun piece of direct mail (maybe call them first to get permission - given the nature of your business), then follow up with a call to try to arrange a meeting.

Steve

 

[lorr]

Thanks all for your advise...
The clubs generally use us for promotional nights giving them our guys at cost generally helps us get our name out there.
we recently appeared in a tv program due to air in oct, i contacted all the newspapers from the areas concerned to ask for editorial which hopefully will go ahead..
its the party towns i need to get it, ie blackpool,brighton,bournemouth, etc
i have tried newspapers, wedding mags, leaflets and im throwing money away by doing so, no contacts at all

lorr

 

[Aspens Marketing and PR]

Advertising these services will have less impact than PR. Happy to talk to you about our pay on results PR service if you are interested in taking this further?

 

[Kimberly Mears]

Have you tried to go after the gay clubs at all? Perhaps by targeting a niche (like gay males) you can focus your funds for impact and then use that momentum to carry over into other audiences.

 

[SusanBryant]

Hi,

It's interesting that I stumbled on this post after booking "Butlers in the Buff" for a girls weekend away in December. I didn't make the booking, but I know the friend that did used a Google search and then went with the company who had the best testimonials and reviews.

Once people have used your service make it quick, easy and simple for them to review your service; not only are these reviews a great marketing tool, but they also give you a great way to see how to improve your service.

I hope that helps,

Susan

 

[Craig HelpTrainingCourses]

Thanks all for your advise...
The clubs generally use us for promotional nights giving them our guys at cost generally helps us get our name out there.
we recently appeared in a tv program due to air in oct, i contacted all the newspapers from the areas concerned to ask for editorial which hopefully will go ahead..
its the party towns i need to get it, ie blackpool,brighton,bournemouth, etc
i have tried newspapers, wedding mags, leaflets and im throwing money away by doing so, no contacts at all

lorr

I have tried a similar thing with newspapers and online press with no luck - I am currently working with a PR Agency called Harvey and Hugo - if you google them they do pay as you go marketing and PR - so basically if you get no news coverage you pay nothing.

The lady you need to talk to is Charlotte Nicholes - Good Luck

Craig

 

[lorr]

Hi Susan

what a shame you booked with them, we are so much cheeper and provide a much better personal service

we are putting reviews on our site so hopefull wont miss any more poss customers

thanks
lorraine

 

[Shoutpro]

How about something to remind people about you when they step away from the computer?

Something like a heat sensitive mug which reveals an image of the butler when you pour in hot water or a pen with a floating image would provide a regular reminder, or a desktop calendar featuring your favourite butlers!

For more ideas see shoutpm.co.uk

 

[Be Known PR]

Advertising these services will have less impact than PR. Happy to talk to you about our pay on results PR service if you are interested in taking this further?

Completely agree - your product/service is perfect for PR as it will help to capture the imagination of potential clients in a way that a small advert just can't do.

 

[fusingcreativity]

Try internet Marketing. That will help you with organic SEOand bring a lot more customers & sales

------------
Internet Marketing

good directories are important for links... I guess just continue persevering

--------------------------
Portrait Photographers

Social media is very important but you have to have a good conversation going...otherwise it is not worth bothering with.

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Fashion Photographers | Actors Headshots | Corporate Photographers

SEO could be alternative long-plan way to go.

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Logo Design

Hmmmm, am noticing a bit of a theme here you keep posting quite nonsense posts with a different link in your signature.... sure fire way to annoy people on here.... and not the greatest way to endear people to your service of "internet marketing and SEO"

 

[S-Marketing]

Hmmmm, am noticing a bit of a theme here you keep posting quite nonsense posts with a different link in your signature.... sure fire way to annoy people on here.... and not the greatest way to endear people to your service of "internet marketing and SEO"

Already been reported.

 

[fusingcreativity]

Awesome... how do I do that by the way?

Obviously haven't been here long enough to know the etiquette!

 

[S-Marketing]

Awesome... how do I do that by the way?

Obviously haven't been here long enough to know the etiquette!

You click the little warning triangle top right of all posts. Even I can do it, and I struggle to use the microwave.:redface:

 

[allington-marketing]

Hi
Another suggestion (from someone who has used them before and is cautious), put all your contact details on your website, including an address (even if it's a PO Box) and your phone numbers, not just a mobile. I trawled through loads earlier this year to find one as I'm cautious of giving my credit card info to a company that has nothing bar an email address and mobile number.
If possible, put photos of the boys up and the areas they cover. That way, the company or individual booking can choose who they want. I found a few companies that did this, but none of them had contact info (back to square one).
With Christmas party season soon to be upon us, now is your time for some clever marketing to bars and female groups on their girlie nights out.
Good luck!

 

[lorr]

Hi
Another suggestion (from someone who has used them before and is cautious), put all your contact details on your website, including an address (even if it's a PO Box) and your phone numbers, not just a mobile. I trawled through loads earlier this year to find one as I'm cautious of giving my credit card info to a company that has nothing bar an email address and mobile number.
If possible, put photos of the boys up and the areas they cover. That way, the company or individual booking can choose who they want. I found a few companies that did this, but none of them had contact info (back to square one).
With Christmas party season soon to be upon us, now is your time for some clever marketing to bars and female groups on their girlie nights out.
Good luck!

Thanks for your advise lorr

 

[Be Known PR]

A couple of other ideas for you that should cost you no more that the salary of your butlers:

- Try setting up a public 'stunt' that will get you some media attention (the more controversial the better, but best to stay on the right side of the law).

- Look to get in touch with the organisers of high profile launch events or celeb parties and offer to provide them with butlers for the evening FOC.

 

[dagaul101]

And ofcourse, it wouldn't be out of place with every butler having a sticker (discreetly placed) with the website concerned