Looking for Google Ads keyword suggestions

[OMGVape]

I'm looking for the best keywords/phrases for a new Google Ads campaign.

The product is,

Large, wooden, ratproof, luxury garden sheds.

What keywords (broad, phrase, exact match) would you recommend ?

 

[fisicx]

"luxury garden shed"

And I'd be on Google images looking for the right shed. Which means I won't see your adverts.

 

[SEODEV#338055]

I'm looking for the best keywords/phrases for a new Google Ads campaign.

The product is,

Large, wooden, ratproof, luxury garden sheds.

What keywords (broad, phrase, exact match) would you recommend ?

Have you tried using a keyword tool?

It's a more scientific method of research

 

[fisicx]

Have you tried using a keyword tool?

It's a more scientific method of research

Except the adwords keyword tool is pretty rubbish.

 

[UKSBD]

Luxury Garden Shed? Would anyone search for such a thing.

If it's luxury, it's a garden office, summer house, outhouse, outbuilding, etc.

If it's a shed I would more likely search for high grade shed, quality shed, expensive shed, etc.

 

[fisicx]

Luxury Garden Shed? Would anyone search for such a thing.

If it's luxury, it's a garden office, summer house, outhouse, outbuilding, etc.

If it's a shed I would more likely search for high grade shed, quality shed, expensive shed, etc.

Indeed, but Google images is where people go. Look for a shed you like first then see who makes it.

 

[UKSBD]

Have a look at this https://www.seedkeywords.com/

It's a tool from an old UKBF member

Side issue: what happened to RedEVO?

 

[Fagin2021]

Most keyword tools are useless - except they might spark some ideas you haven't thought of and give an indication of search popularity relative to other keywords. I'd never have thought of associating 'sheds' and 'luxury'.

The simplest way to do some relevant keyword research (although it will cost you a few pounds) is this....

Set up one Ad Group called 'Sheds'
Include the one keyword phrase "Garden Sheds" set to phrase match.
Write a generic ad for garden sheds.
Landing page = Garden Sheds category page, if you have one.
Set your bids and budget and run ads for at least 100 clicks. More is better.

Remember - this is a research project. Sales will be a bonus.

When you have enough clicks, look at the Search Terms report. Sadly, Google have stopped listing low-volume search terms but it's still useful. You'll see a whole pile of rubbish and hopefully, some gems.

From the report, pick out the keywords/phrases that show buying intent for sheds you can supply (eg. 'large garden sheds', 'wood garden sheds'). Create other Ad groups and use these keywords/phrases set to exact match. Pause the 'Sheds' Ad group.

From the report pick out any keywords/phrases that are irrelevant to your business (eg. metal garden sheds, how to build a garden shed) and create a negative keyword list.

You can now build out your campaign with a core of relevant keywords.

 

[OMGVape]

Most keyword tools are useless - except they might spark some ideas you haven't thought of and give an indication of search popularity relative to other keywords. I'd never have thought of associating 'sheds' and 'luxury'.

The simplest way to do some relevant keyword research (although it will cost you a few pounds) is this....

Set up one Ad Group called 'Sheds'
Include the one keyword phrase "Garden Sheds" set to phrase match.
Write a generic ad for garden sheds.
Landing page = Garden Sheds category page, if you have one.
Set your bids and budget and run ads for at least 100 clicks. More is better.

Remember - this is a research project. Sales will be a bonus.

When you have enough clicks, look at the Search Terms report. Sadly, Google have stopped listing low-volume search terms but it's still useful. You'll see a whole pile of rubbish and hopefully, some gems.

From the report, pick out the keywords/phrases that show buying intent for sheds you can supply (eg. 'large garden sheds', 'wood garden sheds'). Create other Ad groups and use these keywords/phrases set to exact match. Pause the 'Sheds' Ad group.

From the report pick out any keywords/phrases that are irrelevant to your business (eg. metal garden sheds, how to build a garden shed) and create a negative keyword list.

You can now build out your campaign with a core of relevant keywords.

Sounds like a good plan

 

[SEODEV#338055]

Except the adwords keyword tool is pretty rubbish.

I used Adwords tool once about 15 years ago

Agree with you

There are other useful tools, albeit not 100% accurate

In the same way that Wikipedia is a useful tool, albeit not 100% accurate

 

[makeusvisible]

Keyword research is a critical part of setting up a GAds campaign. However, you are never going to be in a situation, where you setup a campaign with your researched keywords, and make it successful.

The only way to drive success and improvement from a campaign is to run the campaign, and then monitor performance.

Before you make any Ads live I'd advise on having a few things in place

1. The tools to track website performance (eg Google Analytics). If it's an eCommerce site, ensure you are tracking sales/revenue.

2. A solid campaign structure that allows you to track the performance of each Ad. Split testing will allow you to monitor ad performance and constantly improve.

3. A solid campaign structure that allows you to track the performance of each keyword. You need to be able to compare the conversion rate of your keywords so that you can remove those which underperform.

4. A campaign structure that allows you to test multiple landing pages, and a solid strategy for making improvements to your landing pages based on user behaviour.

In terms of broad/phrase/exact match; Again, there is no one-size fits all answer, and it very much depends on how your ads perform and what the most applicable structure is based on your budget.

Hope that helps.

 

[thetiger2015]

Setting up a test campaign, as suggested above, is the best idea. You can then refine your keywords down over time, to get in front of the right people. Perhaps a £5 per day budget and then expand on that over 30 days.

Also, is anyone else struggling to set up new campaigns for standard keyword searches? You go all the way through and then it refuses to let you set up the campaign, because it says you won't get any traffic for the keywords you've selected? It seems you can only set up new campaigns if you use really broad terms like 'Shed' and then optimise later. You cannot add a campaign with the keyword 'Blue Shed with Orange Windows' because it won't let you?

 

[Fagin2021]

Setting up a test campaign, as suggested above, is the best idea. You can then refine your keywords down over time, to get in front of the right people. Perhaps a £5 per day budget and then expand on that over 30 days.

Also, is anyone else struggling to set up new campaigns for standard keyword searches? You go all the way through and then it refuses to let you set up the campaign, because it says you won't get any traffic for the keywords you've selected? It seems you can only set up new campaigns if you use really broad terms like 'Shed' and then optimise later. You cannot add a campaign with the keyword 'Blue Shed with Orange Windows' because it won't let you?

Yes - not at the campaign level, but certainly at the Ad Group/keyword level. It's particularly annoying when you're trying to restrict your ads to a limited geographic area (accepting you won't get many, but hopefully high-value clicks) and Google refuses to let you on the basis it's 'low search volume.

As you say, you can sometimes work-around by broadening the search criteria or search area and modifying it later but it means you'll be paying for clicks you don't want.

Google's 'we know best' attitude is becoming increasingly annoying.

 

[SEODEV#338055]

Google's 'we know best' attitude is becoming increasingly annoying.

And there's nothing anyone can do about it

Until competitors comes along

Can you see any?

 

[Oporteo]

Whilst it is not free, I would suggest SEMRush as a fantastic tool for researching keywords and developing your keyword/phrases.