Looking for Facebook ads expert to turn likes into leads

[dawn123]

Hi there!

I have a page with 56k genuine likes accumulated by advertising and organic sharing.

I want to turn as many of these likes into leads to my website via facebook ads pointing to lead capture page.

Can anyone recommend someone?

Kind regards
D

 

[stevebrownlie]

Tip 1: Stop running ads that target likes. Unless you're a master of social (and even then it's difficult...) only 5-15% of an audience you acquire that way will see your updates.

Tip 2: Write something really compelling that answers a common question or problem that your target audience has and also an e-book/video/course to go along with it. Host that on your site and drive traffic to it with Facebook ads.

Tip 3: Send great e-mails to people who download your e-book/video/course that gradually lead them to buy at the same time as running retargeting ads to everyone who read the article but didn't opt-in and download the book.

After the third step you'll be driving people to your 'lead gen' page rather than just firing people straight from Facebook to a 'buy now' page.

If you're product is really cheap, or simple or an immediate need you may have success going straight from AD-->lead page but for many it's better to build it out as a funnel.

Naturally you should test both so you can determine what works best for your product.

 

[fisicx]

I have a page with 56k genuine likes accumulated by advertising and organic sharing.

None of which have any value at all.

If 56K people have liked you page but not brought anything why do you think running facebook ads is going to make things any better?

 

[dawn123]

None of which have any value at all.

If 56K people have liked you page but not brought anything why do you think running facebook ads is going to make things any better?

That's not at all the case, they brought value back when they were acquired but due to facebook's changes less so these days. Ads are still cheaper to these likers, and they still work. But they are too expensive now.

 

[dawn123]

Tip 1: Stop running ads that target likes. Unless you're a master of social (and even then it's difficult...) only 5-15% of an audience you acquire that way will see your updates.

Tip 2: Write something really compelling that answers a common question or problem that your target audience has and also an e-book/video/course to go along with it. Host that on your site and drive traffic to it with Facebook ads.

Tip 3: Send great e-mails to people who download your e-book/video/course that gradually lead them to buy at the same time as running retargeting ads to everyone who read the article but didn't opt-in and download the book.

After the third step you'll be driving people to your 'lead gen' page rather than just firing people straight from Facebook to a 'buy now' page.

If you're product is really cheap, or simple or an immediate need you may have success going straight from AD-->lead page but for many it's better to build it out as a funnel.

Naturally you should test both so you can determine what works best for your product.

Thank you thats great advice.

 

[Valentina Howe]

I think you should run facebook ads and offer something really valuable to your target audience that they shall not be able to resist such as beta version of your software or maybe an ebook or some case study or even a tool for free to build up your email list first, which I did and it went pretty well, the conversion ratio was almost 67%.

Moreover you should be engaging enough to become memorable for your fans. Keep posting and observe what they share what they respond on and what they like, which will be key to increase the conversions for you.

I hope this shall help!!!

 

[fisicx]

That's not at all the case, they brought value back when they were acquired but due to facebook's changes less so these days. Ads are still cheaper to these likers, and they still work. But they are too expensive now.

But you said you wanted to turn these likes into leads using facebook ads. I was just pointing out that using ads to target these people isn't going to work. The reason they liked your page has passed by, I suspect most of them have forgotten the reason they even clicked the like button.

 

[Valentina Howe]

I agree with fisicx. However the suggestion which I gave you above to observe reactions of your fans based on posting text, image and video posts will help you identify whether you can still utilize the existing fans or you may need to hunt for new ones