Before I was hired, I was told by my employer he would be hiring an assistant. Our team consists of myself and a Sales Manager who handles the financial side of things, she has an office assistant. We have managers, which I never see and we see our boss every now and then. We usually communicate via Whatsapp or emails as he is usually out of the country. I pointed out too we needed an assistant before, during and after the hiring process as I knew I would be managing multiple brands and this will be a heavy workload to successfully maintain. These brands are completely different to one another and there are no other employees to support create content, post on all social media, write copy, update website, manage Amazon Seller Central, answer emails, reaching out to influencers, report weekly reports, organise & attend exhibitions, other in-person promotional activities and everything else I need to do with me. When I first started, the brands had not been set up well and there was a lot to do. There still is. I love this responsibility and there are many, many parts of this job which I like and I see immense potential with each brand I work on every day. My boss is not happy with what I can't achieve in a day or week. I believe I don't have enough hours in the day to fulfil and push every brand to where it should be at without one or two other people to support. I am one person, working my best and putting in extra unpaid hours some nights too. Right now, I am concerned he has an unrealistic mindset and never planned on hiring someone else. It feels unfair. In fact, he said a couple of weeks ago his Office in a different country work 24/7. Just today, he highlighted I hadn't responded to an Amazon review. I pointed out I check Amazon listings 3-5 times a day and the date posted on the review is not usually the same day the review goes live, it's the day they have written it before it gets processed by Amazon. Of course, I understand if he doesn't have the cash to invest in another person. However, I feel unfair pressure and expectations have been created, rather than remembering we are a small company and we can't do everything right now at a fast speed. Sales Manager works part-time and does not speak much. Office Assistant and I are facing the same issues. We are the youngest in the company. What are your thoughts and what do you see here? I definitely need some advice. I don't want to be overreacting and think it's my employer when in fact it's me.