Is multi-channel selling now essential for all online businesses?

Discussion in 'Ecommerce Forum' started by Bluepark, Jul 9, 2015.

?

Is multi-channel selling now essential for all online businesses?

  1. Yes, we couldn't survive without it

    42 vote(s)
    77.8%
  2. No, we do just fine selling on our website

    12 vote(s)
    22.2%
Thread Status:
Not open for further replies.
  1. quikshop

    quikshop UKBF Big Shot Free Member

    3,705 720
    What system provides the easiest to use multi-channel selling through a single user interface?
     
    Posted: Jun 9, 2016 By: quikshop Member since: Oct 11, 2006
    #81
  2. antropy

    antropy OpenCart Experts Full Member - Verified Business

    3,373 583
    Is that really the right question to be asking? Shouldn't you be asking "Which system will provide the most profit for my business"?
     
    Posted: Jun 9, 2016 By: antropy Member since: Aug 2, 2010
    #82
  3. quikshop

    quikshop UKBF Big Shot Free Member

    3,705 720
    I'm guessing most multi-channel systems are variations on a theme and provide similar outcomes, i.e. your products are listed on multiple channels.

    What multi-channel system provides the most intuitive, easy to use interface?
     
    Posted: Jun 9, 2016 By: quikshop Member since: Oct 11, 2006
    #83
  4. antropy

    antropy OpenCart Experts Full Member - Verified Business

    3,373 583
    I don't think that's the case and I think the price varies considerably also!
     
    Posted: Jun 9, 2016 By: antropy Member since: Aug 2, 2010
    #84
  5. quikshop

    quikshop UKBF Big Shot Free Member

    3,705 720
    you mean there are multi-channel systems that don't list your products on multiple channels :eek:
     
    Posted: Jun 9, 2016 By: quikshop Member since: Oct 11, 2006
    #85
  6. antropy

    antropy OpenCart Experts Full Member - Verified Business

    3,373 583
    Haha well there are a lot of channels, do you think all solutions support all of them, in the same way, with the same features, for a similar cost? ;)
     
    Posted: Jun 9, 2016 By: antropy Member since: Aug 2, 2010
    #86
  7. quikshop

    quikshop UKBF Big Shot Free Member

    3,705 720
    You mean they're not all the same and cost different amounts :eek:

    I'm only interested in thoughts on my original question, which system have traders found to be the most intuitive and user-friendly.
     
    Posted: Jun 9, 2016 By: quikshop Member since: Oct 11, 2006
    #87
  8. bluenun

    bluenun UKBF Regular Full Member

    470 48
    Posted: Jun 9, 2016 By: bluenun Member since: Dec 11, 2008
    #88
  9. David G Rees

    David G Rees UKBF Contributor Free Member

    43 9
    Depends on your business. I would say a website and social media page are essential in this day and age. Most people search for things online these days , in-fact a recent survey says its now over 50% that use a mobile device such as a smartphone or tablet so having a mobile responsive website is more important than ever.
     
    Posted: Jul 10, 2016 By: David G Rees Member since: Jul 10, 2016
    #89
  10. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    10,422 2,109
    I have not read all the middle pages but

    There are plenty of other options that do not involve the web to build up sales, with vast numbers of companies using traditional advertising as a alternative.

    Many web based people are so involved in working the web they see it as the god of gods which can be a rather narrow point of view. There is life still outside Google, Amazon and EBay to name a few, but there can be a outlook that allows all advertising or selling using all traditional and modern methods

    B2C is maybe a bit harder but the one area where so much effort is made to be the lowest price which also means normally the highest % costs
     
    Posted: Jul 10, 2016 By: Chris Ashdown Member since: Dec 7, 2003
    #90
  11. James Lees

    James Lees UKBF Contributor Free Member

    46 3
    I am joining this one late but to answer your initial question I would say it is essential yes.
    But with a channel being essential does that mean it has to be your core focus? No
    I look back to the pre panda and penguin days and many online retailers but all their eggs in the SEO basket and eventually got bitten.
    From that point online retailers have switched reliance on other channels as wide as they can which reduces the risk as well.
    If you look at the main direct sales channels such as SEO, PPC & Affiliates.
    The re-engagement channels such as email & social
    Add into that multi channel
    Then you will have a successful business generating orders from all angles.
    My previous employment was at a huge ecommerce agency and they have invested massively in their multi channel service and functionality for their clients as they realised how important this was becoming.
     
    Posted: Jul 13, 2016 By: James Lees Member since: Jul 5, 2016
    #91
  12. Cococarb

    Cococarb UKBF Newcomer Free Member

    21 1
    I would avoid VOLO by all means.
     
    Posted: Jul 18, 2016 By: Cococarb Member since: Jul 12, 2016
    #92
  13. Karl Ciz

    Karl Ciz UKBF Newcomer Free Member

    6 0
    StoreFeeder is a great solution to mix and match - certain items can be sold on one, or many channels at the same time - with stock control and order management thrown in. The team at StoreFeeder have a world-class reputation and are a Royal Mail Group company so you can rely on them to help you expand with great quality tools. Expansion into new areas can be tricky so we always recommend test trading on the channels you wish to try. If you are seeing good sales on eBay or Amazon in the UK you should also see quite good results if you choose to sell internationally. The answer to your question is that if you have the right tools in place you can mix and match opportunities - the most successful traders have a multichannel policy that includes at least 2-3 channels to safeguard their business and to put some eggs into different baskets... the number to call for a chat is 0115 784 2157
     
    Posted: Aug 2, 2016 By: Karl Ciz Member since: Jul 9, 2015
    #93
  14. Karl Ciz

    Karl Ciz UKBF Newcomer Free Member

    6 0
    Multichannel is absolutely essential for most businesses that sell online. The old addage of "not putting all your eggs into one basket" applies in e-commerce as much as in any other business. Diversification helps you stabilize your business and opens up new opportunities, greater visibility for your products and ultimately protects against the losses that may be incurred if your single sales channel loses ground against the competition. Diversity, whether it be numbers of different channels, or internationalisation can help secure your business and even take it to the next level. We specialise in Multi-channel and have seen many businesses go from strength to strength by adopting an -e-commerce policy of diversification of sales channels. Multi-channel (& omni-channel) is the future of e-commerce!
     
    Posted: Aug 5, 2016 By: Karl Ciz Member since: Jul 9, 2015
    #94
  15. Mistahclarke

    Mistahclarke UKBF Contributor Free Member

    32 3
    Multi-channel, multi-media. It seems with business these days you have to do absolutely everything to break even.
     
    Posted: Aug 10, 2016 By: Mistahclarke Member since: Aug 10, 2016
    #95
  16. japancool

    japancool UKBF Big Shot Full Member

    3,404 649
    Maybe because this is the e-commerce subforum?
     
    Posted: Aug 14, 2016 By: japancool Member since: Jul 11, 2013
    #96
  17. cracklepop

    cracklepop UKBF Contributor Free Member

    35 2
    this is a great summary of why this is such a good idea
     
    Posted: Aug 17, 2016 By: cracklepop Member since: Aug 17, 2016
    #97
  18. Modern Retail UK

    Modern Retail UK UKBF Newcomer Free Member

    8 2
    It’s not enough to simply offer customers the option of shopping in offline or online anymore, as the shopping experience is quickly fractured when there’s a lack of continuity across all channels of marketing. And as technology continues to advance, the number of channels to satisfy customer needs only looks to increase.

    Now consumers can learn of a new product in an email or through a social media post, as well as traditional forms of advertisement, then explore more about that product.

    Having multi-selling options mean more opportunities for you to connect with and engage your markets, but it also means a great deal more complexity. Keeping interactions consistent across multiple channels and ensuring a seamless experience for consumers is the new challenge.

    If you're willing to put the time in to market and promote these multi-selling channels, then keep track to see what is working and what needs to be dropped, you'd definitely see the benefits.
     
    Posted: Aug 26, 2016 By: Modern Retail UK Member since: Aug 24, 2016
    #98
  19. japancool

    japancool UKBF Big Shot Full Member

    3,404 649
    And in English?
     
    Posted: Aug 26, 2016 By: japancool Member since: Jul 11, 2013
    #99
  20. Modern Retail UK

    Modern Retail UK UKBF Newcomer Free Member

    8 2
    haha, multichannel-selling is good if you want to put the effort in to it ;)
     
    Posted: Aug 26, 2016 By: Modern Retail UK Member since: Aug 24, 2016
Thread Status:
Not open for further replies.