Is it good to have one link three times in the single page

[snareshiver]

HI,

In my site to display a single produts, I have used the product url in the image, in the name of the product and in the details button. Is it good having the same url 3 times in a page.

 

[paulus]

I wouldn't have thought it good or bad. As far as PR goes, each link has 1/3 of the value that a sole link would have. If it's good for the visitor to have it this way then I'd keep it.

I read a SEOMoz article once that said it was the first occurrence of the link anchor text that was used, but I don't know whether that's true or not.

 

[nitro23456]

people worry WAY too much over such little things. Design your site for the visitor first and foremost.

 

[paulus]

people worry WAY too much over such little things.

Tell me about it I was just thinking some more about 3 links to the same destination, each having 1/3 of the PR of one sole link. What I said was wrong, it's more complicated than that.

It's still probably not worth worrying about though.

 

[crossdaz]

HI,

In my site to display a single produts, I have used the product url in the image, in the name of the product and in the details button. Is it good having the same url 3 times in a page.

Yes because some people will click the image and if there isn't a link they will just assume it's broken. The same happens for text and buttons.
It does add a lot more code if you have multiple products but this shouldn't really be an issue.

As has been said above, you are dividing the value of each link but if they all go to the same page then the sum of the parts is equal to the whole

 

[maxh]

It's fine. Links near the top or in bold count for more, as do links that are a different colour from the rest of the text.

Make sure you use different Anchor-text for each link.

 

[paulus]

As has been said above, you are dividing the value of each link but if they all go to the same page then the sum of the parts is equal to the whole

The "problem" is that the value of each part changes.

If you have 20 outgoing links on a page, one of them being a product link, each gets 1/20 of the available PR. The product page gets 1/20 of the PR. If you then add 5 more product links (easy numbers!), each link then has 1/25 of the PR. The product page now has 6/25 of the PR.

6/25 > 1/20

Good news for the product page. Bad news for the destinations of the other links on the page.

But the above is over analysis that doesn't really help here. The difference each situation makes is probably negligible as far as SEO goes.

I'd keep the links as they are, as that will probably help the visitor the most.

 

[herodigital]

in the case of the same link, with the same anchor text, appearing multiple times, i believe only the first instance is counted and the rest are ignored. so it's fine.

i read this a while ago on the Hobo SEO blog which i regard to be a very trustworthy source

 

[paulus]

Make sure you use different Anchor-text for each link.

Unless only the anchor text of the first link is used. SEOMoz experiments apparently showed that if two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

 

[Codefixer]

IBrian ran a test on duplicate links and text a few years ago
http://www.seo-lab.com/2006/07/13/link-experiment-when-do-duplicate-links-count/

I know some SEO's that believe the first is only counted.

 

[Toni Anicic]

It's fine. Links near the top or in bold count for more, as do links that are a different colour from the rest of the text.

Make sure you use different Anchor-text for each link.

Do you have any research that indicates that links in bold or links in color (this one I doubt a lot) count for more? I've never seen a research that came to this conclusion, and I really read a lot on the topic.

Regarding the different anchors, I've seen several researches, including the already mentioned SEOmoz one that came to a conclusion that whenever a single URL is linking to another URL multiple times, only the first link's anchor value will be transfered.

 

[maxh]

Do you have any research that indicates that links in bold or links in color (this one I doubt a lot) count for more? I've never seen a research that came to this conclusion, and I really read a lot on the topic.

Regarding the different anchors, I've seen several researches, including the already mentioned SEOmoz one that came to a conclusion that whenever a single URL is linking to another URL multiple times, only the first link's anchor value will be transfered.

For your first, no evidence but it makes sense. i.e. hiding a link as the same colour as the regular text indicates that the writer does not want a human to see on it, therefore its just for robots therefore google would discount/penalise the link.

Different anchor text, I think applies more across domains. I would say SEOmoz is probably right when it comes to multiple links within one node/page.

Varying the anchor text is more for building links across various domains, if they all have the same anchor then it looks like a robot built them, if the anchor varies like "nike Shoes" "pair of nike trainers" "nike shoe" etc.. then its more 'natural'

 

[bdw]

Just a point ... if the SEOMOZ tests are reliable (and they probably are) then this leads one to think that avoiding menu links that appear above the more valuable hypertext links in the text should be avoided.

In other words get your menus below the content with the hypertext links.

 

[awebapart.com]

IBrian ran a test on duplicate links and text a few years ago
http://www.seo-lab.com/2006/07/13/link-experiment-when-do-duplicate-links-count/

I know some SEO's that believe the first is only counted.

The SEO lab test for the same links but with different anchor text certainly appears to still ring true, you can test it by doing a site: search on the target site for the 2 anchor texts.

Just a point ... if the SEOMOZ tests are reliable (and they probably are) then this leads one to think that avoiding menu links that appear above the more valuable hypertext links in the text should be avoided.

In other words get your menus below the content with the hypertext links.

Luckily with this forum, the member popup menu against the member link top left in a post does appear in the html code after the post, so hopefully if the "first link found first anchor text applies" rule kicks in for paid members with both homepage links in the menu and in their anchor text link signatures, it will be the signature anchor text that is more likely to be used.