Is Google having a big push at Google Shopping?

Discussion in 'SEO, PPC and Online Marketing' started by UKSBD, Apr 24, 2019.

  1. UKSBD

    UKSBD Not a real duck Staff Member

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    I'm noticing that on product related searches Google Shopping seems to be getting even more prominence.

    It's getting to the stage where organic results are almost worthless unless you target long tail phrases.
     
    Posted: Apr 24, 2019 By: UKSBD Member since: Dec 30, 2005
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  2. Xemqiykxtn

    Xemqiykxtn Guest

    0 0
    In the US they are definitely pushing hard. Big push is another thing. Google psuh lots of things hard ad then pull the plug. Its not always rational. Amazon and others are powerful adversaries.
    They cant be everything to everyone, I expect it to last a year r two, that's just my opinion.
     
    Posted: Apr 26, 2019 By: Xemqiykxtn Member since: Jan 1, 1970
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  3. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

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    More people using adblockers means double ads for those who don't?
     
    Posted: Apr 26, 2019 By: Darren_Ssc Member since: Mar 1, 2019
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  4. 1977

    1977 UKBF Regular Full Member

    199 21
    Google is 100% moving towards a pay to play platform for sellers. Maybe not straight away but certainly within the next 3-4 years.

    There was a thread/screen shot on another forum of a search returning something like 14 ads and 2 organic results. If I can remember where I saw it I’ll post it here.
     
    Posted: Apr 27, 2019 By: 1977 Member since: May 10, 2012
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  5. UKSBD

    UKSBD Not a real duck Staff Member

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    Do AdBlockers block the Google ads, shopping results, videos, maps listing, Knowledge Graph results, etc. from their results pages?
     
    Posted: Apr 27, 2019 By: UKSBD Member since: Dec 30, 2005
    #5
  6. UKSBD

    UKSBD Not a real duck Staff Member

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    As an end user and searcher I think the shopping results are great (would probably still just go direct to Amazon though)

    As someone who sells a product though. I hate them.
    They just make it easier for people to compare and find the cheapest option which just drives prices down
     
    Posted: Apr 27, 2019 By: UKSBD Member since: Dec 30, 2005
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  7. 1977

    1977 UKBF Regular Full Member

    199 21
  8. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

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    You were talking about product related searches so, yes, some adblockers block ads, shopping results and the rest doesn't apply.
     
    Posted: Apr 28, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #8
  9. UKSBD

    UKSBD Not a real duck Staff Member

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    Which is probably even more of a reason for Google to be pushing Shopping.
    I'm surprised Google don't push it more it's the only chance they have against Amazon.
     
    Posted: Apr 28, 2019 By: UKSBD Member since: Dec 30, 2005
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  10. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    376 76
    I like google shopping since it enables bottom feeding drop-shippers to go out of business much quicker than would normally be the case.
    [Hoping nobody reading is one btw?]
     
    Posted: Apr 28, 2019 By: Darren_Ssc Member since: Mar 1, 2019
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  11. UKSBD

    UKSBD Not a real duck Staff Member

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    Trouble is there is always others waiting to take their places.
     
    Posted: Apr 28, 2019 By: UKSBD Member since: Dec 30, 2005
    #11
  12. 1977

    1977 UKBF Regular Full Member

    199 21
    And that’s the biggest lesson I’ve learned over the years. You need a really good product(s) that are your own.
     
    Posted: Apr 28, 2019 By: 1977 Member since: May 10, 2012
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  13. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    376 76
    Alas, you are correct
     
    Posted: Apr 28, 2019 By: Darren_Ssc Member since: Mar 1, 2019
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  14. makeusawebsite

    makeusawebsite UKBF Ace Full Member - Verified Business

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    Google shopping seems to be the focus of a huge push by the big G right now. The seem to be shifting from simply being a paid product catalog to a full marketplace experience. Article on Shopping Marketplace here.
     
    Posted: May 23, 2019 By: makeusawebsite Member since: Jan 23, 2011
    #14
  15. UKSBD

    UKSBD Not a real duck Staff Member

    9,201 1,724
    Posted: May 23, 2019 By: UKSBD Member since: Dec 30, 2005
    #15
  16. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    376 76
    Posted: May 23, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #16
  17. Simon NN

    Simon NN UKBF Newcomer Free Member

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    Completely right. The growth of Amazon Marketplace ad revenues in recent years has showed Google the opportunity at stake here.
     
    Posted: May 24, 2019 By: Simon NN Member since: May 24, 2019
    #17
  18. UKSBD

    UKSBD Not a real duck Staff Member

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    At the moment they are just taking a very thin slice of the cake by allowing affiliate/marketplace/comparison/voucher type sites to dominate shopping I dare say they will want to cut those middlemen out.
     
    Posted: May 24, 2019 By: UKSBD Member since: Dec 30, 2005
    #18
  19. webgeek

    webgeek UKBF Big Shot Full Member - Verified Business

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    It's not like Google is worried about the shopper end result - just the advertiser front-loaded payment, like all the other ad-spam and ad-disguising techniques they're using.

    Have you seen the beta shots of them not using the 'ad' markup around the ads? Remember how obvious ads were previously?

    I'm expecting every organic result to be separated with an ad as they move to a pure paid only page one.
     
    Posted: Jun 12, 2019 By: webgeek Member since: May 19, 2009
    #19
  20. 1977

    1977 UKBF Regular Full Member

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    Surely not showing the “ad” symbol is against eu regulations?

    Wouldn’t surprise me though
     
    Posted: Jun 12, 2019 By: 1977 Member since: May 10, 2012
    #20