50% wrong. The bounce rate can both be a positive and a negative signal. Let's say, we're analyzing the bounce rate of a contact page. The page is perfect, if the user will see all relevant contact information at first sight, so that he/she can call/mail etc. A high bounce rate would rather be a positive signal. If we're analyzing Part #1 of an article series, a high bounce rate would rather be a negative signal, because you want your readers to read the other parts as well (more pages per visit = more ad impressions = more revenue). I am quite confused, that every second reply here is a 100% YES, 100% NO, 100% WRONG or 100% RIGHT answer. There is a huge space in between. It's not all black and white, guys.