How to increase Amazon sales

Discussion in 'Ecommerce Forum' started by GTL, Jan 26, 2018.

  1. Alexander Sadlier

    Alexander Sadlier UKBF Contributor Free Member

    40 1
    We recently joined amazon and find it a lot more difficult than eBay. We got into the top 2 within about a month on eBay but on Amazon we are pages down. From my very limited amazon experience so far it seems like you need to pay for some advertising to get your product noticed. After a few sales you could probably drop the advertising.
     
    Posted: Jan 27, 2018 By: Alexander Sadlier Member since: Dec 13, 2017
    #21
  2. Pish_Pash

    Pish_Pash UKBF Ace Free Member

    2,353 589
    If you are receiving POs, then as I said prior, you are a vendor - you can confirm this by the following...

    1. If you're logging in as a seller (either FBM, or FBA) then the url with be in this format https://sellercentral.amazon.co.uk/

    2. If you're logging in as a Vendor (a supplier), then the url with be in this format https://vendorcentral.amazon.co.uk

    ...if you are a Vendor & you've been ignoring POs (as you've mentioned), then Amazon don't take kindly to that...they'll have fined you! (indeed they only give you 24hrs to confirm the PO quantities they've asked for & between 4-5 days to deliver those quantities to their nominated FC ...miss those deadlines & you'll be fined)

    If you're a Vendor then you can increase sales by advertising (there's a whole heap of Webinars you watch).

    It's a bizarre supplier/customer arrangement when it comes to Amazon...they take x% off you for ahem "marketing costs", but then they still expect you to pony up for your own advertising to erhm market the products that they've bought from you (in fact they'll rapidly lose interest in you & your products if you don't ...think of it like a printer vendor...he wants to sell you a printer *only* so he can then sell you over inflated consumables....same with being an Amazon supplier...they want you to sign up as a supplier, so that you will start advertising your products you're supplying...kerching.
     
    Last edited: Jan 28, 2018
    Posted: Jan 28, 2018 By: Pish_Pash Member since: Feb 1, 2013
    #22
  3. Mr D

    Mr D UKBF Legend Free Member

    12,557 1,342
    Yes...... you could stop advertising after a few sales. The product page will likely drop in search results compared to other similar items that are getting more sales. Or as is more common, the product page moves up a few pages in search results but still not on page 1.
    If you create a page and have no other sellers on it then no one would be working to increase sales.
    If its a page with a half dozen sellers there may be a couple of sellers still working to improve sales which has a knock on effect.

    You do not have to just use amazon methods of advertising. The normal methods that ecommerce sellers use can still be used too.
     
    Posted: Jan 28, 2018 By: Mr D Member since: Feb 12, 2017
    #23
  4. Mr D

    Mr D UKBF Legend Free Member

    12,557 1,342

    You mean a bit like how retailers buy products from the makers of say Yorkshire Tea, expect discounts and offers and still expect the makers to pay for advertising?
    Who benefits? Obviously the retailer (in your case Amazon). And who else benefits from demand for the product causing sales? The business supplying the retailer?
     
    Posted: Jan 28, 2018 By: Mr D Member since: Feb 12, 2017
    #24
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    29,826 8,772
    @GTL, can I buy these products in Waitrose or some other supermarket? If I google the name of the product are there a whole load of places I can buy online?

    If so why are you trying to compete? Why not pander to your existing customers and offer a click and collect service. Maybe home delivery of coupons for referrals.

    Instead of looking elsewhere for new business use your existing client base to expand the business.
     
    Posted: Jan 28, 2018 By: fisicx Member since: Sep 12, 2006
    #25
  6. GTL

    GTL UKBF Regular Free Member

    164 27
    Hello @fisicx, thank you, good stuff!

    Presently no, they are not available in Waitrose etc (it is likely to take a while) My business distributes them via the speciality, independent, health and to some extent gifting channels, in retail. They are popular with consumers and they repeat sell very nicely.

    It's a very good question you ask, and I feel that there is an opportunity to sell them online being as they are not otherwise available in this channel (other than a specialist online gourmet site, for which I do fulfillment) and they are an exceptional, and well priced, bunch of products. And as the sole importer, my margin is/would be if I sold any online(!), pretty healthy. As an example I sell them at a top northern based chain of outlets, and they are performing extremely well, so I have every confidence in the product (but not my online commerce capabilities, as you will be able to tell).

    I agree entirely about focus. I am expanding this side of the business, with my client base of mainly wholesalers and this is where my energy is pinpointed (already this year we have picked up more business for the xmas period 2018, which is the top selling quarter in this niche for these products). However, I would still like to explore the online angle. And I have the time to do this now, whereas I did not last year.
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #26
  7. Awinner2

    Awinner2 UKBF Regular Free Member

    337 63
    It seems to me that you need to decide whether to continue building up your existing wholesale business or to become an online retailer. That will put you into direct competition with your customer base. If as you say the order books are filling up well for this year I would concentrate on that for 2018/19 and leave the retailing for another time.
     
    Posted: Jan 28, 2018 By: Awinner2 Member since: Aug 4, 2017
    #27
  8. GTL

    GTL UKBF Regular Free Member

    164 27
    @Awinner2 I have thought much about this, and my strategy this year does include improving online sales. At the very least so that I can learn. I haven't mentioned this, but I sell some other items (which is importing and selling some 'fairly' unique high margin gift products on a few 'third party' independent merchant sites) which proved very successful in the run up to Xmas, which I did with barely any effort (I didn't have the time, frankly). So the essence of this thread of about developing sales for biscuit products online, ideally through Amazon because my company is already set up on that platform. If it doesn't work, that's no problem, I'll put it down to experience. But I would like to try, because the margin is appealing an in retail, the top sellers are immensely popular.

    I should also point out that in food importation, where I have to distribute to other distributors, it results in an okay margin for the biscuit brand I import (for which I have the UK rights). I have found over the last 18 months a few little ways of increasing this (a few customers come direct, but generally I try to work through wholesale, as the volume works nicely for me etc); and in the absence of anyone selling these products online I sense an opportunity.

    Last year I was heavily involved in the fulfillment side on these biscuit products (my business operated this) but am outsourcing this now to another party; the strategy being to free up much more time to focus more on sales through wholesale and online (and where possible, larger retailers). The reasoning being that I can directly influence wholesale sales, and online sales, whereas developing a high volume retailer will/is take/ing time and thus on a day to day basis I cannot influence what I don't have, if you see what I mean. So I would like to give it a proper stab, and if it doesn't work, the itch is at least scratched.
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #28
  9. GTL

    GTL UKBF Regular Free Member

    164 27
    Thanks @Pish_Pash you are quite right, it is as a vendor I my business is set up. Do you suggest, therefore, that I should simply try out their advertising modules?
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #29
  10. fisicx

    fisicx It's Major Clanger! Staff Member

    29,826 8,772
    Which is all good. But unless people know about the products they aren't going to be searching for them on Amazon.

    So sell them on your own site, it means you have far more control and you get to keep all the money.
     
    Posted: Jan 28, 2018 By: fisicx Member since: Sep 12, 2006
    #30
  11. GTL

    GTL UKBF Regular Free Member

    164 27
    Thanks again, much appreciated.

    There are punters who buy online from the third party food focussed vendor I mentioned somewhere in the thread, and consumers in my niche are buying them on off the shelves in the retail shops I have them listed. So my mindset was - rejuvenate them on Amazon, support the listing as best as possible and use that rather than my own website.

    So, basically you're suggesting I re-look at my online strategy?

    Thanks,

    G
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #31
  12. fisicx

    fisicx It's Major Clanger! Staff Member

    29,826 8,772
    Yes.

    People won't be looking for your exact product because they don't know it exists. But they will be looking for posh biscuits (or whatever).
     
    Posted: Jan 28, 2018 By: fisicx Member since: Sep 12, 2006
    #32
  13. GTL

    GTL UKBF Regular Free Member

    164 27
    Thank you - a reasoned and helpful comment,

    G
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #33
  14. Page

    Page UKBF Big Shot Free Member

    3,554 265
    How did you actually become an Amazon vendor ??
     
    Posted: Jan 28, 2018 By: Page Member since: Jul 28, 2007
    #34
  15. GTL

    GTL UKBF Regular Free Member

    164 27
    I met an Amazon employee at a trade show I was exhibiting at, and it went from there.
     
    Posted: Jan 28, 2018 By: GTL Member since: Sep 18, 2017
    #35
  16. Awinner2

    Awinner2 UKBF Regular Free Member

    337 63
    So if I go to Amazon uk, what term would I enter to find your branded biscuits? Or what name would I enter? I am interested to see how amazon list them compared to other products..
     
    Posted: Jan 28, 2018 By: Awinner2 Member since: Aug 4, 2017
    #36
  17. Pish_Pash

    Pish_Pash UKBF Ace Free Member

    2,353 589
    It's your only option to increase sales as an Amazon vendor.
     
    Posted: Jan 29, 2018 By: Pish_Pash Member since: Feb 1, 2013
    #37
  18. Benn Smith

    Benn Smith UKBF Newcomer Free Member

    1 0
    You can increase your product sales with Amazon SEO & PPC. These are the best techniques to boost Amazon sales fast.
     
    Posted: Jan 17, 2019 By: Benn Smith Member since: Jan 8, 2019
    #38
  19. fisicx

    fisicx It's Major Clanger! Staff Member

    29,826 8,772
    What a load of old tosh
     
    Posted: Jan 17, 2019 By: fisicx Member since: Sep 12, 2006
    #39
  20. AlanJ1

    AlanJ1 UKBF Regular Free Member

    122 20
    Would say PPC is probably the quickest way in selling a new product on Amazon, depends on your budget and if you actually know how to use Amazons advertising properly.
     
    Posted: Jan 18, 2019 By: AlanJ1 Member since: Jul 25, 2018
    #40