I'm planning on starting a tobacconist e-commerce site and as you all probably know this is not a new idea. There are already quite a few tobacconist websites available, and I've used some of them myself. The way I want to turn my site into something a bit different from the competition is the range of items I will be selling in a specific category. I also want to make YouTube videos that are used to review products with links back to my e-commerce store so that people can buy them straight after watching the review if they want. I'd also like to have a membership perk where you earn points every time you make an order. The more you spend, the more points you get and then when you have enough points you can redeem them for a discount on the e-commerce site. Do these ideas sound reasonable? Can anyone point out any areas that I might be forgetting or that I should consider?