How to advertise an E-commerce website

Discussion in 'Ecommerce Forum' started by Kalpana Sharma, Jul 21, 2020.

  1. Airam

    Airam UKBF Newcomer Free Member

    3 0
    Sounds like a business where social media and influencer marketing could get you far. Instagram tends to work best for building a community, but TikTok is really worth looking into as well, since it's rapidly growing and has a lot of untapped potential
     
    Posted: Sep 10, 2020 By: Airam Member since: Aug 25, 2020
    #21
  2. Arif Chowdhury

    Arif Chowdhury UKBF Newcomer Free Member

    16 0
    Online marketing is easy & at the same time the hardest of all. When it comes to a new website there are many obstacles. However, if you do some right approach it will be easy.

    Now, what you should do at the beginning?

    1. If you have already built an eCommerce site then my suggestion is optimized for SEO. If you can't do it then hire an expert or take an online SEO service. There are many SEO learning sites out there, including mine. You can read and implement, nothing is rocket science here.
    2. As you said it is a boutique eCommerce site then you have a great opportunity to get massive traffic from social media like Facebook & Instagram. Don't bother for twitter. If you can make a video then YouTube can be another option.
    3. If you do not have a money problem, then use Google advertisement. But don't use the Display ad, because I have a bad experience with it. Use Facebook & Instagram ads after you create a business page.
    This is just the beginning. I said only the basic things for you to get started. Hope it helps.
     
    Posted: Sep 11, 2020 By: Arif Chowdhury Member since: Sep 11, 2020
    #22
  3. Diamond Logistics

    Diamond Logistics UKBF Newcomer Free Member

    3 0
    Hi, I have found a blog that I believe will help you. The blog is about getting your business noticed without spending a penny. To summarise the blog here are a few helpful tips:

    Get your business on social media! You may not be a fan of social media but for your business you will be. Social media is the largest platform for word of mouth advertising. People love to share things they love with friends and family, so make sure you are on there and interacting with potential customers.

    Hashtag the life out of it! If you are using twitter or Instagram (especially Instagram) make sure you are using hashtags. This allows your customers to be able to find you using keywords in hashtag form. Separate the hashtags from the content itself with a row or two and then go to town on it! The more hashtags you use the more likely you are to be found.

    Collaborate with other businesses. So few people take advantage of this, and that just sounds bonkers to us! If you have a fancy product, why not work with a packaging company and talk about it in a blog that can be shared online. Or perhaps a local farm food store if you product is food related. Everyone loves free exposure, if you write about them working with you, they will share it too, and their customers will then discover you through the blog you wrote about them!

    I hope this helps :)
     
    Posted: Sep 23, 2020 By: Diamond Logistics Member since: Sep 16, 2020
    #23
  4. Naheed Mir

    Naheed Mir UKBF Regular Free Member

    109 10
    There are several ways through which you can promote your website and get more traffic. The best ones are to get active on social media, Email Marketing, high quality dedicated landing pages to convert the targeted audience, and the most important is SEO.
     
    Posted: Sep 24, 2020 By: Naheed Mir Member since: Aug 10, 2020
    #24
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    33,866 10,054
    Why do you keep posting twaddle? It’s meaningless and inaccurate.
     
    Posted: Sep 24, 2020 By: fisicx Member since: Sep 12, 2006
    #25
  6. Richard beardsell

    Richard beardsell UKBF Newcomer Free Member

    1 0
    First of all, Know your targeted audience and location. then list your market in the local area to promote your business. and use social media.
     
    Posted: Sep 30, 2020 By: Richard beardsell Member since: Sep 19, 2020
    #26
  7. OnePatch

    OnePatch UKBF Newcomer Free Member

    5 0
    I am also suggest, which others are told already. Just tell you 7 simple ways to market a new E-commerce website are

    1. Have a plan wise SEO Strategy
    2. Create a Blog
    3. Use Promotions to Attract Consumers
    4. Use Social Media Sites
    5. Paid Advertising for E-commerce
    6. Get Your Products Reviewed
    7. Provide Free Samples
     
    Posted: Oct 5, 2020 By: OnePatch Member since: Sep 22, 2020
    #27
  8. Noob Business Girl

    Noob Business Girl UKBF Contributor Free Member

    56 0
    Consistently making social media posts! Also try etsy for handmade things!
     
    Posted: Oct 10, 2020 By: Noob Business Girl Member since: Jun 15, 2020
    #28
  9. fisicx

    fisicx It's Major Clanger! Staff Member

    33,866 10,054
    And the point of this is what exactly?

    Unless they have a zillion followers who are already buying posting on SM is pointless.
     
    Posted: Oct 10, 2020 By: fisicx Member since: Sep 12, 2006
    #29
  10. Underline Digital

    Underline Digital UKBF Newcomer Full Member

    18 2
    This will very much depend on your potential customer demographic. Although for a craft store I would highly recommend Instagram and Facebook. But then again you would need to identify your audience first.
     
    Posted: Oct 17, 2020 By: Underline Digital Member since: Sep 11, 2020
    #30
  11. Imogen Where

    Imogen Where UKBF Newcomer Free Member

    3 1
    Hi,

    I would say that social media would be a great way to build your brand awareness. If you're especially using Instagram and Twitter I would suggest using hashtags. This allows your customers to be able to find you using keywords in hashtag form. Separate the hashtags from the content itself with a row or two and then go to town on it! The more hashtags you use the more likely you are to be found. Also, I would suggest creating a monthly posting plan so that you are consistently producing and sharing content. This is a slow but effective process. This is also a cheaper way than using ads.

    I hope this helps :)
     
    Posted: Nov 10, 2020 By: Imogen Where Member since: Nov 10, 2020
    #31
  12. Emre Eldar

    Emre Eldar UKBF Contributor Free Member

    27 3
    Use social media and find places where your target customers exist. For example, look for a forum that talks about your niche, or involve in a Q&A platform to create awareness to your website.
     
    Posted: Nov 24, 2020 By: Emre Eldar Member since: Nov 6, 2020
    #32
  13. CraigJohnsonUK

    CraigJohnsonUK UKBF Newcomer Free Member

    3 0
    If your products are unique and your product imagery stands out I'd recommend Google Shopping. As well as the paid for slots you can get free traffic and sales through Google Surfaces which is an off-shoot of the advertising. I've worked with retailers who have generated good levels of sales with a good return on sale using this combination.
     
    Posted: Dec 7, 2020 By: CraigJohnsonUK Member since: Dec 10, 2019
    #33
  14. Noob Business Girl

    Noob Business Girl UKBF Contributor Free Member

    56 0
    Depends on your selling platform. If you go on etsy for example, there is advertising on there. Otherwise you could try more generic, instagram, google and fb ads.
     
    Posted: Dec 7, 2020 By: Noob Business Girl Member since: Jun 15, 2020
    #34
  15. Thomas Lee

    Thomas Lee UKBF Newcomer Free Member

    1 0
    Start with market places and be careful with social media - it's designed to kill time, feed ego and suck your money out..

    once you have a better understanding of your audience try to capture customers and market to them directly. create lots of content and capture subscribers- then, again, market to them directly. at some point you might want to try ppc. its very expensive though you need to measure your returns carefully.
     
    Posted: Dec 18, 2020 By: Thomas Lee Member since: Dec 18, 2020
    #35
  16. japhyryder

    japhyryder UKBF Contributor Free Member

    32 2
    Instagram can be a great way to sell things. Follow influencers, make pretty posts, then from time to time add salesy post too.
     
    Posted: Dec 18, 2020 By: japhyryder Member since: Dec 18, 2020
    #36