Discussion in 'Ecommerce Forum' started by Cage Nicolas, Sep 7, 2020.

  1. Cage Nicolas

    Cage Nicolas UKBF Newcomer Free Member

    5 1
    I want to start selling my products online. Is selling on marketplaces such as Amazon and E-Bay is more affordable than creating an E-commerce store?
    Posted: Sep 7, 2020 By: Cage Nicolas Member since: Jul 31, 2020
  2. Mr D

    Mr D UKBF Legend Free Member

    24,443 2,970
    6 of one half dozen of the other.

    Amazon and ebay have millions of customers. You set up an ecommerce store yourself you have zero customers and have to get them to notice you.

    Some businesses will do all 3 - amazon, ebay and own ecommerce store.
    Posted: Sep 7, 2020 By: Mr D Member since: Feb 12, 2017
  3. Paul Norman

    Paul Norman UKBF Ace Free Member

    2,781 866
    The choice is more complex than that.

    Amazon and Ebay will take a big chunk of your margin in exchange for providing you a ready market place. Provided your products are the right products, and provided you are selling at competitive prices.

    Your own website, in the long term, will cost you less. But the website cost is not the only consideration - you will have to market your website to get traffic on it.

    I sell mainly through our own website. But we started doing that 12 years ago, and have an established business. And in those early years I spent BIG money on marketing.

    None of which answers your question. Actually, it is one of those cases where the answer is 'it depends'
    Posted: Sep 7, 2020 By: Paul Norman Member since: Apr 8, 2010
  4. webhostuk

    webhostuk UKBF Ace Full Member - Verified Business

    1,401 169
    I would say a balance is better, creating your own Ecommerce store + selling on platforms like Amazon is a a better practice to create and expand your brand.
    Posted: Sep 11, 2020 By: webhostuk Member since: Jul 26, 2009
  5. Cage Nicolas

    Cage Nicolas UKBF Newcomer Free Member

    5 1
    But my budget doesn't allow me to go for both.
    Posted: Sep 11, 2020 By: Cage Nicolas Member since: Jul 31, 2020
  6. Mr D

    Mr D UKBF Legend Free Member

    24,443 2,970
    Then change your budget.

    3rd party sites will get you the sales far cheaper initially than your own site.

    Your own marketing may to start with be a multiple of your sales. For instance in first year on your own site could be £100 sales and £500 spend on marketing.
    Takes time and effort to get noticed.

    You should be thinking of including your costs into your pricing anyway, otherwise you will be subsidising your customers. They won't mind that one bit but usually the idea of running a business is to make a profit.
    Posted: Sep 11, 2020 By: Mr D Member since: Feb 12, 2017
  7. JezDonnel

    JezDonnel UKBF Contributor Free Member

    31 1
    it depends how good you can promote your e-commerce, you need many tactics , you have to invest a lot in SEO , digital marketing , i think it is better to work with amazon
    Posted: Sep 15, 2020 By: JezDonnel Member since: Jun 30, 2020
  8. Naheed Mir

    Naheed Mir UKBF Contributor Free Member

    62 5
    By selling on Amazon or eBay, you have a greater chance of having your products discovered by potential customers, especially if you are a new business. However, if you run your E-commerce store, it may be difficult for customers to find you unless you pay for an advertisement.
    Posted: Sep 15, 2020 By: Naheed Mir Member since: Aug 10, 2020
  9. Alison Moore

    Alison Moore UKBF Enthusiast Full Member

    553 98
    It depends on what you are selling and how easy it to is market the products through your own website. If the items you are selling are specialist, you'd be better off selling through your own website, but remember to budget in money for expertise on SEO-ing your website. Ideally, as the others have said you'd be better off with all three as eBay and Amazon are most people's 'go-to' sites these days.
    Posted: Sep 15, 2020 By: Alison Moore Member since: Aug 4, 2016