Only just noticed this...how long has it been operational? I don't like the look of it at all. Just another bully boy corporate trying to stop the traffic going to my own store. Basically they are taking on ebay an amazon by managing hte purchase, as opposed to forwarding the lead. They want 11% on the sale in my category. I much prefer the 20 cents I have been paying per click and the 2% conversion. I can't yet see how it presents in a search, is it pushing our google shopping campaigns out of the way? Anyone here got any more info / opinions on it?