Some good debate - which is important. The great and wonderful thing that the internet can bring to us as people is to hear other's views. Whether we agree or disagree is not as important as being able to listen/see those views and to accept them or not. Now this is where we differ. You see, I don't, for 1 minute, believe that Google is anything other than a business that is in it for the money. Surely the point of the search engine (leaving other elements of the business aside) is to make money. Just showing a top 10 results of whateversearchterm plus a few PPC adverts is a service but not 'the whole truth'. What is an honest internet? Personalising a global corporation is a big mistake. Never mix business with relationships. I really don't get the google-love thing?