Google Analytics

[Lilliesmum]

Hi everyone,

I recently added Google Analytics to my website and am now scratching my head trying to work out what the reports are telling me!

Since I added the coding, about 1 week, I've had an average of 450 visitors per day and an average bounce rate of 63%.

What is a bounce? I'm thinking it's on one of the following lines:-

• an exit from the site
• a page that doesn't load
• a link that doesn't go anywhere

Thank you

 

[Mpg]

I believe bounce rate are visitors that land on your site and bounce right off again.

So if you have a high number then your site is not what the visitors are looking for.

Thats how I had it explained to me in simpleton's terms.

 

[zomex]

Hello,

Mpg is correct. It's the percentage of people that left after the first page they landed on, in other words they didn't view another page. The bounce rate of your site will depend greatly on your niche and target market. I believe anything under 60% is a fairly good bounce rate but to be honest I wouldn't pay too much attention to it.

Regards,
Jack

 

[redtreeland]

agree with above

here's what google say: http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986

 

[crossdaz]

Hi everyone,

I recently added Google Analytics to my website and am now scratching my head trying to work out what the reports are telling me!

Since I added the coding, about 1 week, I've had an average of 450 visitors per day and an average bounce rate of 63%.

What is a bounce? I'm thinking it's on one of the following lines:-

• an exit from the site
• a page that doesn't load
• a link that doesn't go anywhere

Thank you

It is when someone finds your page on google and then goes back to the google results - which indicates they didn't find what they were looking for.

63% isn't abnormally high but gives you something to work on.

 

[wykthorr]

We've got a number of websites in analytics and they all have over 50% bounce rate.

 

[pollock]

bounce rate vary site to site generally site which gives useful information it's bounce rate is very less like forum, news, etc. you can visit benchmark which tells you other site bounce rate which is similar to your site.

 

[Spapro]

Google Analytics made a lot more sense to me when I built a few custom reports.

I particularly like one I created which shows Unique Visitors by Source (Medium) and then by Keyword.

To build a report use custom reports, build and then drag your required Metrics (Blue coloured, eg Unique Visitors, Bounce Rate etc) from the list on the left to your report build on the right hand side. Then do the same for Dimensions (Green Coloured, eg Source/Medium 1st, then Keywords 2nd, then City 3rd).

This report allows me to look at where visitors are coming from (Source/Medium) ie. Google CPC or Google Organic or Direct and I can click on say Google CPC and see which keywords where entered by each visitor before they clicked our Google Ad through to our site. Then if you click on the keyword you can see where that visitor came from eg. London, Birmingham, Paris etc.

Hope this helps - oh and you have to be careful with City - I show up as Huddersfield although I am near York but it is an indication of region at least !

I can see our unique visitors for Google Organic is increasing as our ranking in the results improves for key searches. I have switched off Google Adwords (CPC) for certain phrases as we come out high in the natural search results (organic). The above custom report has helped me work on this.

 

[Mpg]

I have a 31% bounce rate and 45% new visitors

 

[Probafix]

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

 

[lucyrussell]

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986


What does Bounce Rate mean?


Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

 

[RedEvo]

If you fancy something a little easier to use and IMHO more useful try Clicky.

d

 

[varsha2010]

HI...


Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.The meaning of Bounce rate is a term used in Web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is:
Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits