General Business Forum Brought to you by Salesforce

Giving your name to your company

Discussion in 'General Business Forum' started by Akzham, Jan 8, 2014.

Thread Status:
Not open for further replies.
  1. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    Hi everyone, I am facing a dilemma at the moment. I have a company with my partner so choosing the name was a team task, but at the moment I have to set up an other company for myself, regarding an other business. The problem is, I am quite "perfectionist" (in the bad way) for that kind of stuff, and I am afraid to pick a name that I would dislike in the future (and it could be soon!).

    So here is the point, the company would be working as an intermediary in commodity trades, mostly between Russians and Chinese. I was wondering if it was a good idea to give it your own name (like Smith & Co), at least you cannot wake up one morning thinking that your company's name is crap.

    The good point, to me, is that speaking with someone that have the same name as the company could convey trust (you are not hiding behind a Jersey-based holding with a random name).
    The bad point is that, generally speaking, I am not a big fan of publicity. After all, nobody (who know) is going to know this company except the people I'm working with, and there won't be any picture or anything about me or related to my name on internet, so...

    What's your point of view on that question?
     
    Posted: Jan 8, 2014 By: Akzham Member since: Mar 11, 2013
    #1
  2. shine26

    shine26 UKBF Newcomer Free Member

    29 3
    Well, I used to be like you. I cant seem to settle in a particular stuff. My head's always busy thinking that this one could be better. What did I do? I just went over the name I thought is good. Did I regret it after months of operations? No. I just get used with it. So there, make up your mind and start the business.
     
    Posted: Jan 8, 2014 By: shine26 Member since: Aug 7, 2013
    #2
  3. Scalloway

    Scalloway UKBF Legend Free Member

    16,411 3,471
    Posted: Jan 8, 2014 By: Scalloway Member since: Jun 6, 2010
    #3
  4. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    It is not a company I will sell, I could close it but not sell it.

    The problem is that even more in this business, is that you are building a reputation and trust. If you change your name you are loosing a lot about that...
     
    Posted: Jan 8, 2014 By: Akzham Member since: Mar 11, 2013
    #4
  5. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    Still hesitating about that...
     
    Posted: Jan 13, 2014 By: Akzham Member since: Mar 11, 2013
    #5
  6. favero

    favero UKBF Newcomer Free Member

    11 0
    also, if you are a new company you might consider relating the name to the product/service. It helps to quickly develop identity.
     
    Posted: Jan 21, 2014 By: favero Member since: Jan 21, 2014
    #6
  7. japancool

    japancool UKBF Big Shot Full Member

    3,407 650
    How about working out something based on your initials? ABC International, or something like that.
     
    Posted: Jan 21, 2014 By: japancool Member since: Jul 11, 2013
    #7
  8. MyAccountantOnline

    MyAccountantOnline UKBF Legend Full Member

    13,219 2,477
    Having been there myself I think its fair too easy to get hung up on worrying about a name.

    Pro's and cons with either and depends on many factors.
     
    Posted: Jan 21, 2014 By: MyAccountantOnline Member since: Sep 24, 2008
    #8
  9. MyAccountantOnline

    MyAccountantOnline UKBF Legend Full Member

    13,219 2,477
    Yes you can ;)
     
    Posted: Jan 21, 2014 By: MyAccountantOnline Member since: Sep 24, 2008
    #9
  10. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    It sounds like speaking from experience!

    Problem with that is firstly is sounds really impersonal, you have thousands of companies with names like ABC International, it would be pretty hard to stand out from the crowd. Secondly, I would probably need a lot of luck to have short enough domain names with my company's name...
     
    Posted: Jan 21, 2014 By: Akzham Member since: Mar 11, 2013
    #10
  11. japancool

    japancool UKBF Big Shot Full Member

    3,407 650
    Well, time to get creative. ABC International was just an example.
     
    Posted: Jan 21, 2014 By: japancool Member since: Jul 11, 2013
    #11
  12. william04

    william04 UKBF Regular Free Member

    124 15
    You can select by these pattern - your name + profession + International .
     
    Posted: Jan 21, 2014 By: william04 Member since: Jun 25, 2012
    #12
  13. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    Would still be hard to get a 3/4 letters domain name I think.
     
    Posted: Jan 21, 2014 By: Akzham Member since: Mar 11, 2013
    #13
  14. japancool

    japancool UKBF Big Shot Full Member

    3,407 650
    Why would you need a 3-4 letter domain name? Initials plus one or two words will be longer than that.
     
    Posted: Jan 21, 2014 By: japancool Member since: Jul 11, 2013
    #14
  15. Akzham

    Akzham UKBF Contributor Full Member

    68 2
    Then the domain name would be really long if I have to include initials plus one or two words like "international"...
     
    Posted: Jan 21, 2014 By: Akzham Member since: Mar 11, 2013
    #15
  16. japancool

    japancool UKBF Big Shot Full Member

    3,407 650
    Then for heaven's sake, use a shorter word or something!
     
    Posted: Jan 21, 2014 By: japancool Member since: Jul 11, 2013
    #16
Thread Status:
Not open for further replies.