Generating sales

Discussion in 'General Business Forum' started by G. Lasagne, Apr 4, 2021.

  1. G. Lasagne

    G. Lasagne Contributor

    2,323 432
    Hi everyone, I’m after advertising/marketing ideas other than the usual GMB, seo, Facebook ads etc we’ve started doing all that. We’ve got 5 staff so need more new customers than the above generates. I’m thinking offline as much as offline just after anyone who’s had a good ROI on advertising. Thanks in advance .
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #1
  2. Mr D

    Mr D Contributor

    28,528 3,537
    What is your target market?
     
    Posted: Apr 4, 2021 By: Mr D Member since: Feb 12, 2017
    #2
  3. G. Lasagne

    G. Lasagne Contributor

    2,323 432
    That’s the thing at the moment we’re building a cover plan side of the business and have 400 customers but whilst the numbers are building up the revenue is quite low about 35k a year so far from this side of the business, we also do a lot of free welcome services and half price boiler services to get people onboard this is the long term strategy to keep customers as customers and have a recurring revenue but until we’ve got 3k ish we need new customers as new customers are are best sales leads (convert easily in to cover plan customers face to face once we’ve done a job). So Out target market for cover plan is very different from Mrs smith who just wants a boiler service and as this is only £70 it’s not a purchase that needs all the PR and stuff that we’re doing with the cover plan side. Boiler installations are out best earners at around £800 per day profit and we get one or 2 a week but adwords etc is extremely expansive due to the competition. We’d happily pay £200 CPA for a boiler installation. And maybe £10 for a boiler service but adwords/Facebook Ads seems like a money pit until we get it right (business partner is learning and doing courses etc). 10 years ago local magazines and newspapers were good (last time we really advertised) but I’m guessing they won’t be so good now.
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #3
  4. MBE2017

    MBE2017 Contributor

    2,462 981
    Have you tried getting onto the Eco and Eco Flex schemes currently running? I don’t do installs myself, but signed six boilers up in just one day last week, average is normally two per day.
     
    Posted: Apr 4, 2021 By: MBE2017 Member since: Feb 16, 2017
    #4
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  5. G. Lasagne

    G. Lasagne Contributor

    2,323 432
    The eco scheme isn’t as easy as it used to be because of the measures you need to install Cavity wall insulation before you can install the boiler and I’ve tried to inquire about getting funding but it seems to be all sewn up . What do you mean you signed up 6 boilers?
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #5
  6. MBE2017

    MBE2017 Contributor

    2,462 981
    Signed up, as in an additional measure, cavity wall, loft insulation, boilers, central heating, solar etc, loads of measures available, but harder in some parts of the country than others, since various authorities have different qualification requirements.

    I was training a young lad how to door knock, he was happy enough, earning more per day now than he used to get in a week, all about working smart and as well as hard. Boilers for free are a godsend on the doors, since everyone knows they are worth £2500/4000 each to them, makes an easy sign up on the doors.
     
    Posted: Apr 4, 2021 By: MBE2017 Member since: Feb 16, 2017
    #6
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  7. MarkOnline

    MarkOnline Contributor

    452 156
    Face to face lead generation team. Show stand/promotion stand, but that type of led generation is a specialist skill if you want leads that have high conversion rates. MBE2017 has the cheaper cost option as door knocking on small basic plus commision or commsion only takes some beating. Door knockers are a different breed again, good ones as rare as hens teeth.
     
    Posted: Apr 4, 2021 By: MarkOnline Member since: Apr 25, 2020
    #7
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  8. fisicx

    fisicx Moderator
    Verified Business ✔️
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    Knock on doors and give out cards with a free stick on thermometer. Offer the deal and say you will call back tomorrow with a brochure. Or get them to call to arrange for a discount.

    Do you have someone manning the phones 24/7?

    But....

    Don't point them to the website. Lots of things need fixing if you want to pick up new business that way.
     
    Posted: Apr 4, 2021 By: fisicx Member since: Sep 12, 2006
    #8
  9. AstEver

    AstEver Contributor

    174 52
    Offer a good deal for your competitors' customers to switch.
     
    Posted: Apr 4, 2021 By: AstEver Member since: Jan 10, 2019
    #9
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  10. Darren_Ssc

    Darren_Ssc Contributor

    1,925 694
    Annoying radio ads so when someone thinks of boiler servicing they, for some odd reason, immediately think of your company's name.

    In other words, copy what other businesses at this level do.
     
    Posted: Apr 4, 2021 By: Darren_Ssc Member since: Mar 1, 2019
    #10
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  11. G. Lasagne

    G. Lasagne Contributor

    2,323 432

    I thought you weren’t allowed to knock on doors anymore unless you’re a charity
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #11
  12. G. Lasagne

    G. Lasagne Contributor

    2,323 432
    i can’t remember the last time someone knocked on my door selling something my dad used to be a door to door salesman actually, I honestly thought you weren’t allowed anymore, also what did you do with the leads? The funding is the problem you need an energy provider to back you and they tend to use a large company I’ve already investigated this
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #12
  13. G. Lasagne

    G. Lasagne Contributor

    2,323 432
    thanks but that’s a little out our budget at the minute
     
    Posted: Apr 4, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #13
  14. Mr D

    Mr D Contributor

    28,528 3,537
    Everyone but charities seems to do it.
    UPS, Dx, Hermes, gas meter reader, postman, ambulance crew, some guy looking for a dog, a woman selling Avon stuff.... All in the past several months.
    On my door.

    About the only one I missed is HMRC. She has trouble with me working and refusing to speak to her.
     
    Posted: Apr 4, 2021 By: Mr D Member since: Feb 12, 2017
    #14
  15. UKSBD

    UKSBD Moderator
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    If you already have 300 people signed up you need really good loyalty schemes and referrer payments.

    All 300 of your customers are your potential salesmen
     
    Posted: Apr 4, 2021 By: UKSBD Member since: Dec 30, 2005
    #15
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  16. MarkOnline

    MarkOnline Contributor

    452 156
    As far as i'm aware its fine. MBE2017 has a great hook though, free boiler. You need the accreditation MBE talks about otherwise you will find it tough IMO. Im not in this business but have experience with a home improvement product, but that was 15 years ago. MBE is your best source of industry specfic info.
     
    Posted: Apr 4, 2021 By: MarkOnline Member since: Apr 25, 2020
    #16
  17. MBE2017

    MBE2017 Contributor

    2,462 981
    No problems with door to door selling as long as it is done correctly, I was just providing some training to a lad who was fed up working for £8.97 hr on permanent nights for a large store. His father is a mate and asked if I could help him out.

    I showed him how to access decent free data through some websites to shall we say, target more profitable business. I also helped with his provided pitch, which was atrocious. I do not wish to say too much more since this is all off the books for myself and I don’t wish to drop anyone in the proverbial.

    I keep saying it though on various threads, the old marketing methods work just as well today as they ever did, it’s just not everyone does it as well as they could, and then blame the method.
     
    Posted: Apr 5, 2021 By: MBE2017 Member since: Feb 16, 2017
    #17
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  18. WaveJumper

    WaveJumper Contributor

    2,044 517
    Door to door selling is ok although there are exceptions to the rules governing this and I thought the selling of Land, insurance, and financial services (e.g. credit, mortgages, pensions) was prohibitaed so not sure if your product falls under those rules be worth checking the Consumer Credit regs f you go down that avenue
     
    Posted: Apr 5, 2021 By: WaveJumper Member since: Aug 26, 2013
    #18
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  19. intheTRADE

    intheTRADE Contributor

    502 183
    Door to door (especially in our area the North East) is without doubt your best option for this. We've set up a few companies doing it (not heating) and the conversion is crazy

    However, be aware this practice will invalidate your Checkatrade membership and you will be booted off the site along with all your verified reviews - I advised them when consulting them on a few things to scrap this clause but they were having none of it.

    So if you are thinking of door to door just weigh up whether it would be worth losing the work incoming from Checkatrade

    Give me a shout if you want any advice
     
    Posted: Apr 5, 2021 By: intheTRADE Member since: Apr 14, 2019
    #19
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  20. G. Lasagne

    G. Lasagne Contributor

    2,323 432

    Hi that’s great advice, what service would you sell door to door? I’m not sure which of ours would be suited. And i don’t care about check a trade we cancelled it last month anyway but we are Which trust a traders so not sure if they would have a problem with this
     
    Posted: Apr 6, 2021 By: G. Lasagne Member since: Mar 12, 2008
    #20