Apologies if this seems a little blunt.....but all I can say is it almost makes me want to go...."so what". I don't know who Darren Taylor is, nor do I particularly care. There is nothing in here that makes me think Iconic has something amazing to offer or is going to be the key to unlocking more sales. If I was to try and glean from this what exactly I'd get from signing up to a franchise with you rather than investing in the equipment and training myself, then going it alone, I'd come up with nothing. Other than the laziness of getting a business in a box. It's not a recognised brand, I can't see how it's going to make people choose me for window cleaning without me still having to market myself, and that's the difference. Take a different scenario - a Subway opens up in your town. People know what subway is, they know what they sell, they know that they like it (if they like it!) and so certain days of the week they will choose to go there instead of their usual sandwich shop or other chain, because they fancy a subway. I can't see anybody saying "ooh Iconic window cleaning is now available in my town, think I'll sack my current window cleaner and get them in". Which means you're still going to have to tout about, sell yourself, drive new business.....all of which you could do without an Iconic franchise. Or if there is something the franchise can do, then that booklet isn't explaining it to me.