fitness class business model advice - purpose built facility vs franchise

Discussion in 'General Business Forum' started by Mnemz, Oct 13, 2018.


Which do you feel is a better/more profitable business...

  1. Franchised fitness class (e.g. Zumba)

    1 vote(s)
  2. Purpose built facility (e.g. cross fit)

    0 vote(s)
  1. Mnemz

    Mnemz UKBF Newcomer Free Member

    1 1

    I’m new to this forum and the start up/business scene so would love any advice.

    I’ve got an idea for a new fitness class and was wondering where I should start? It involves some equipment but nothing too big that can’t be packed away after each session (no more difficult than bikes or yoga mats and a cost in between the two) but would be so much better in a purpose built facility (the equipment would be much better quality as we wouldn’t need to pack up etc each time). A fair bit of work is needed for videos that would accompany the classes so sadly wouldn’t worth my time to aim small and local (albeit a good starting point!)

    From a business model perspective what do you think a better idea? Designing a class and selling the idea and equipment to instructors, or running our own classes in a purpose ‘built’ facility (nothing more than a big hall would be needed plus our equipment).

    If anyone has tips or advice on setting up a fitness business more generally it would be much appreciated. I’m not sure what insurance or qualifications are needed and am at the very very early stages of deciding my business model. Thank you!!!
    Last edited: Oct 13, 2018
    Posted: Oct 13, 2018 By: Mnemz Member since: Oct 13, 2018
  2. ethical PR

    ethical PR UKBF Legend Free Member

    6,913 1,514
    Surely the easiest thing to do is go and teach the class at someone's facility. This is what the vast majority of fitness instructors do.

    I haven't been taught by a fitness instructor that doesn't have qualifications.

    What you would need would depend on what you are teaching,.

    Liability insurance at a minimum

    Have a search via Google you will find lots of resources on setting up your own business/personal fitness business.
    Posted: Oct 13, 2018 By: ethical PR Member since: Apr 19, 2009
  3. Mr D

    Mr D UKBF Legend Free Member

    11,815 1,242
    Selling the idea and equipment to instructors - the place they do it in would be their concern. And would presumably be local to them.

    Running your own classes would be a start - much harder to sell an idea if you cannot prove success. And you may well find some of the people you show the idea to will go off and do it anyway including in your local area. As more than a few fitness instructors have found.

    Franchise - perhaps a long way from that point. First prove your idea by doing it. Then see what you need to do to sell it in whatever form.
    Posted: Oct 13, 2018 By: Mr D Member since: Feb 12, 2017
  4. k3n7

    k3n7 UKBF Contributor Free Member

    37 2
    It sounds a little similar to the F45 set up.
    Class designed and set up, minimal equipment which can be put to one side - all sold together in a franchise package ?
    Posted: Oct 15, 2018 By: k3n7 Member since: Jul 26, 2018

    JEREMY HAWKE UKBF Legend Full Member

    3,637 1,163
    Do you have any experience in the industry and do you have coaching experience ?
    Posted: Oct 15, 2018 By: JEREMY HAWKE Member since: Mar 4, 2008