Don't you think thats exactly how most consumer electronics retailers already operate? It is a competitive market and margins are tight. Buying 15 xboxes won't enable you to see a profit from a sales price of £100.00. In fact if you are talking about an order of 15 your best bet would be to buy it from tesco, it would still be cheaper than microsoft would charge. You need to be buying xboxes in the tens of thousands to make a profit from a selling price of £100.00 *EDIT*: In fact you still wouldn't make a profit fromm 100.00 even in those quantities!