https://www.cps.bureauveritas.com/n...ve-market-surveillance-and-product-compliance Not sure if this has been discussed before, but it means that you'll require a EU person to be a representative in the EU if you sell CE marked products to the EU. It does say if you target your products towards customers in the EU in any way. I'm unsure if having a international/UK website that also offer shipping to EU customers will mean that you're targeting EU customers? But if you run any ads that also displays in the EU then I'd assume you're targeting the EU. What are you doing to prepare for this? Starting an EU company, or hiring a EU responsible person?