We recently interview some people who have been on Dragons Den for our publication The Business World magazine (www.lightloadlifestyle.com) and we were amazed with their stories about theit appearance on the show. It started me thinking about what ways people have used to promote their company besides the normal route of advertising. I know of someone who phones up the radio stations at any opportunity for competitions and talk shows just so they can get their company name mentioned on the show and it seems to work. So what ways have you tried to promote your company, have you been on a TV show or on the radio or maybe you have ran a marathon to gain publicity for your company. I would love to hear the different ways you have promoted your company.