Distraction Marketing

Discussion in 'Sales, Marketing & PR' started by Parrot Hosting, Aug 31, 2011.

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  1. Parrot Hosting

    Parrot Hosting UKBF Enthusiast

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    This is probably an excellent example of distraction marketing. i.e. the art of selling something boring, or expensive, or of low quality while the buyer remains impaired. In this case unfairly and probably should be reported to the ASA.

    Scroll down to the large images

    However, the ASA said they had not received enough complaints to force the advertiser to withdraw the advert and did I want to be first? I said no, I was just market researching....tut!!

    Any other examples of distraction marketing out there?
     
    Posted: Aug 31, 2011 By: Parrot Hosting Member since: Jan 7, 2011
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  2. Steve Sellers

    Steve Sellers Verified Business ✔️

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    What is unfair about that advert? I think it makes false assumptions about men to suggest they would be so impaired by such an advert. Pretty sexist imho.
     
    Posted: Aug 31, 2011 By: Steve Sellers Member since: Aug 7, 2011
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  3. Parrot Hosting

    Parrot Hosting UKBF Enthusiast

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    Steve

    Is this true, that its sexist, I mean?... is this why there is so much sex in advertising, because it sells goods? is this because we are distracted or would we have bought that product anyway?
     
    Posted: Aug 31, 2011 By: Parrot Hosting Member since: Jan 7, 2011
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  4. Lucan Unlordly

    Lucan Unlordly UKBF Legend

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    Is the item 'pick up in person' only I might have a use for two......err I mean one of those?:p
     
    Posted: Aug 31, 2011 By: Lucan Unlordly Member since: Feb 24, 2009
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  5. Steve Sellers

    Steve Sellers Verified Business ✔️

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    I think it's sexist to suggest this type of advert should be banned because men are so stupid to spend £80 on something they don't need because of the person holding it in the picture. Any man who is daft enough to purchase something due to that kind of advert gets no sympathy.
     
    Posted: Aug 31, 2011 By: Steve Sellers Member since: Aug 7, 2011
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  6. marketingquotes

    marketingquotes Banned

    978 127
    Interesting thread.

    We are all used to it though, sex has been used in advertising for the last 2 decades - because it works.

    Look at most marketing companies websites - they have a nice woman smiling with nice nails asking if she can help - most use the same woman :)

    Regards,

    Marketing Quotes Support
     
    Posted: Sep 1, 2011 By: marketingquotes Member since: Jan 14, 2011
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  7. BowlerHat

    BowlerHat UKBF Newcomer

    68 9
    It looks ridiculous because it's so unsubtle.

    It's like "Carry on Ebay".
     
    Posted: Sep 5, 2011 By: BowlerHat Member since: Jul 1, 2011
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