I have submitted a request to open an LLC. The naming conventions suggest that you cannot have a name comprised of 2 words where you change the last letter to a 'z' rather than it's plural form where the last letter is 's'. However, the word while spelt the same (a homograph) is actually a different word. I am trying to understand whether I have made an error. I will demonstrate an example: Existant: Right Downs New: Right Downz The existing company sells cheap note-books, and the new company sells down from multiple birds. Not the best example because it's plural doesn't need an 's'. The word is different but a homograph and I have hedged my bet that it is not 'same as'. Really would like to hear from people about personal experience relating to this, perhaps I should send the company with a similar name a letter requesting their acceptance.