Celebrity Star-stealing Fashion Website Launches

Discussion in 'Press Releases' started by 10 Yetis, Jul 29, 2008.

  1. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,383 144
    Fashion addicts looking to steal their favourite stars style can now find hundreds of celebrities and where to buy the same clothes they wear displayed all under one virtual roof as a new celebrity style-stealing fashion website launches today.

    Today sees the launch of a new celebrity fashion website that allows users to find and buy the same fashion items of clothing as worn by their celebrity style heroes.

    www.MyCelebrityFashion.co.uk enables celebrity-fashion addicted shoppers to quickly and easily find the places where they can buy the clothing worn by their favourite stars. Users are also able to recommend their favourite celebrities and rate their outfits.

    The site brings together all the big name high street and catwalk brands such as House of Fraser, Tommy Hilfiger, Schuh, Miss Selfridge and La Senza and matches items to celebrities so browsers can steal their clothing style and claim it as their own.

    Browsers can use the website to find the best offers and lowest prices for the latest celebrity fashion items along with entering competitions to win a range of high value items.

    The launch is being supported by an extensive marketing programme that includes online advertising, offline advertising as well as a media relations campaign that is intended to drive traffic towards the website and raise its profile amongst fashion hungry shoppers.

    The website is updated every few hours and a team of fashion experts are constantly identifying the latest trends and bargains as and when they happen.

    Jilly Tovey, Head Fashionista of MyCelebrityFashion said,

    “Celebrities are all around us and are now the barometer for the latest fashions and trends, quite often replacing the models and catwalk queens of yesteryear. MyCelebrityFashion is the spiritual home for those who want to steal their stars style, and don’t want spend ages hunting around every website to find the best bargains.”

    She continued,

    “Our browsers can also rest assured that we have assembled a team dedicated to spotting and researching the latest celebrity must-haves and quickly getting them onto our site before the next trend comes along”.

    For those addicted to creating a fashion “mash-up” of clothing, items can be linked together to create a users own distinct style and then purchased or placed on a wish-list.

    All major celebrity calendar events are detailed on MyCelebrityFashion, including a list of the celebrities who attended, what they were wearing and where the items can be purchased.

    There will also be a weekly ‘Top Tagger of the Week’, competition for those browsers who identify where on the web a stars item of clothing can be bought with a £25 shopping voucher being handed to the winner.

    MyCelebrityFashion specialises in fast fashion and celebrity culture and style, and offers an extensive range of high street women’s fashion, designer labels and accessories.

    For more information please visit www.MyCelebrityFashion.co.uk

    END

    For more information or to set up interviews with Jilly Tovey please call Rich Leigh, 10 Yetis Public Relations Agency, on 01452 527898 or email [email protected]

    EDITORS NOTES

    MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can buy their style of clothing

    The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

    Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and White Stuff have their ranges and latest fashion items listed on the site
     
    Posted: Jul 29, 2008 By: 10 Yetis Member since: Nov 3, 2004
    #1
  2. sm1

    sm1 UKBF Newcomer Free Member

    4,507 504
    Wow Jilly has launched her own site! Great stuff :)
     
    Posted: Jul 30, 2008 By: sm1 Member since: Oct 19, 2007
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  3. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,383 144
    We is always being told to "diversify" into other areas and so... we did!
     
    Posted: Jul 31, 2008 By: 10 Yetis Member since: Nov 3, 2004
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  4. maria102

    maria102 UKBF Newcomer Free Member

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    isn't this very similar to ASOS (As Seen on Screen?)
     
    Posted: Jul 31, 2008 By: maria102 Member since: Oct 25, 2005
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  5. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,383 144
    ASOS is a cracking site isn't it.

    Ours is much more user-driven and a totally different concept. You can upload celebs, tag celeb items and generally steal your favourite stars style. You put the picture of your fave celeb onto the site and the community will help you find where their outift can be bought, at a reasonable price.

    Cheers for the feedback though.
     
    Posted: Jul 31, 2008 By: 10 Yetis Member since: Nov 3, 2004
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  6. Mat_D

    Mat_D UKBF Newcomer Free Member

    465 52
    Excellent!
     
    Posted: Jul 31, 2008 By: Mat_D Member since: May 14, 2008
    #6
  7. maria102

    maria102 UKBF Newcomer Free Member

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    Hey, sorry, I sounded a bit of a sh*t there, but I was on my way out so didn't look properly. I've have now though and it looks really good.:)
     
    Posted: Jul 31, 2008 By: maria102 Member since: Oct 25, 2005
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  8. silver

    silver UKBF Newcomer Free Member

    107 30
    This is a great site. I like the ease of use. I am new to this forum. I design jewellery and I LOVE looking at fashion sites. I have been on ASOS lots of times but what I like about your site is how easy it is if you like a particular 'look', you can click quickly into your purchase. If you like a particular celebrity, you could just 'track' what they wear and make relevant purchases.

    It is clear that many people shop on the basis of what celebrities wear. I remember Mary Portas turning around a boutique (I think it was in Doncaster? Seen). When she did a follow up visit, they were opening a second shop!

    I now cannot remember you original post...I have been carried away!

    Good luck:)

    Alison
     
    Posted: Aug 14, 2008 By: silver Member since: Jul 19, 2008
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  9. Mac Yeti

    Mac Yeti UKBF Newcomer Free Member

    1,172 13
    Awesome! Thanks Alison :)

    In the couple of weeks it's been live we've had a really good response to it, I'm so pleased and think it's got a lot of potential with all the things we've got in development for it at the minute. All very exciting!
     
    Posted: Aug 14, 2008 By: Mac Yeti Member since: Aug 22, 2005
    #9
  10. DanMartin

    DanMartin Editor Free Member

    2,412 155
    Mary Queen of Shops is fantastic! Definitely one of the better business reality shows. Here's more info about the one featuring Seen. Great site by the way Jill!
     
    Posted: Aug 14, 2008 By: DanMartin Member since: May 14, 2007
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  11. sm1

    sm1 UKBF Newcomer Free Member

    4,507 504
    I take it you guys have to manually shop around and look for the fashion items in different online stores?!

    Cheers
     
    Posted: Aug 14, 2008 By: sm1 Member since: Oct 19, 2007
    #11
  12. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

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    Kind of, there are product feeds that we use and then search through these... only takes a moment.
     
    Posted: Aug 15, 2008 By: 10 Yetis Member since: Nov 3, 2004
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  13. sm1

    sm1 UKBF Newcomer Free Member

    4,507 504
    Ah I see - I'd have thought it would take ages!! :)

    Cheers
     
    Posted: Aug 15, 2008 By: sm1 Member since: Oct 19, 2007
    #13