call back functions on sites

KidsBeeHappy

Free Member
Oct 9, 2007
7,371
1,573
Sunny Troon
The thing is where you are and what you are doing when you want people to contact you. If you are at a desk looking at emails, then an email requesting you contact them is fine. If the website is capturing leads that could need sending in 5 different directions then a switchboard telephone number or email would be best.

BUT If you're a sole trader, tradesman with your head under a sink, or driving up the M1 etc (ie out in the field most days), then emails are not so good. But an email2text that you can very cheaply set up with the call me backs - is brilliant. You have the number on your phone, one click and you can call them. A lot simpler than retreiving emails, and then extracting the number, phoning the number etc. Particularly if you're not got email set up on a smart phone on an automatic push through.

This one, really is dependant upon you, and what you do. Not a general "what's best" type response. What solution gives the customer the best chance of getting the information out of you that they need quickly and accurately.

It's worthless to know that x% of people would rather do x than y, if you're not physically able to process those calls/emails/callbacks etc in a timely manner.
 
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fisicx

Moderator
Sep 12, 2006
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Aldershot
www.aerin.co.uk
Absolutely.

Call back forms are a real bonus for any site providing a service. Make sure they validate and are really simple and you will see an increase in enquiries but only if the main content is effective (ie meets the visitors needs).
 
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If someone completes a call back form then it's a fairly good lead.

There are various reasons why someone might complete that kind of form, not just because they don't want the call cost of phoning you.

They may be in a rush and don't want to forget so they hope you'll phone them later, they may assume you are busy and want you to phone them when you have time to talk rather than risk getting rushed if your on a job. Or maybe they don't wan't to keep trying to contact you if you don't answer, they are the customer so they feel you should chase them.
 
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