Breadcrumbs, sitemap or both?

Discussion in 'SEO, PPC and Online Marketing' started by Silky, Dec 4, 2014.

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  1. Silky

    Silky UKBF Ace Full Member

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    How important are breadcrumbs for SEO? Are they unnecessary if you've got a site map at the bottom of the page, or is one better than the other?
     
    Posted: Dec 4, 2014 By: Silky Member since: Oct 29, 2007
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  2. fisicx

    fisicx It's Major Clanger! Staff Member

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    Can a search engine get to every page on your site via the navigation? If so the breadcrumbs and sitemap are pretty much redundant. Breadcrumbs doubly so if they are generated from the visitor path rather than the site hierarchy.
     
    Posted: Dec 4, 2014 By: fisicx Member since: Sep 12, 2006
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  3. UKSBD

    UKSBD Not a real duck Staff Member

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    Breadcrumbs are only really good for display purposes.
    And even then you don't have total control of what Google displays and they can sometimes be counter productive.
     
    Posted: Dec 4, 2014 By: UKSBD Member since: Dec 30, 2005
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  4. webgeek

    webgeek UKBF Big Shot Full Member - Verified Business

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    A little markup, microdata or RDFa, goes a long way to advising the SE's what you intended with those breadcrumbs.

    Breadcrumbs are like those skip to the top of page floating buttons - when you want to take a step up, back, out, however you think of it, you need an easy way to navigate there.

    Got multiple taxonomies for the same pages, then suddenly those breadcrumbs let people stay in the same silos without forcing them into a single, universal way of navigating and thinking about the content.

    Human sitemap, like an index or table of contents is awesome for cases where someone knows more of what they are looking for but not the right jargon or taxonomy for hunting it down.

    XML sitemap is just a given really. Google asks for one in their advice to site owners, most sites have too much .js handling navs anyway. So, why wouldn't you want to give them a map? Breaking down the pages into sections and having multiple sitemaps is also an easy way to determine indexing issues/uptake.
     
    Posted: Dec 4, 2014 By: webgeek Member since: May 19, 2009
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  5. Silky

    Silky UKBF Ace Full Member

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    We ditched breadcrumbs and have a sitemap footer with links to relevant sections. We're just creating a whole new magazine type section on site though and I've found myself looking for breadcrumbs for navigation. I didn't realise I'd missed them - but don't want to confuse the issue if this would confuse search engines...
     
    Posted: Dec 4, 2014 By: Silky Member since: Oct 29, 2007
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  6. JonnyMP

    JonnyMP UKBF Regular Free Member

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    Breadcrumbs are more for the user's benefit than any SEO value. Some users like being able to go back a page, by clicking that breadcrumb link in page navigation rather than clicking the back button.
     
    Posted: Dec 4, 2014 By: JonnyMP Member since: Oct 22, 2014
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  7. StevePoster

    StevePoster UKBF Enthusiast Free Member

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    Breadcrumbs is a display for site navigation only (for the targeted audience) and not for SEO purposes. Using breadcrumbs and sitemap at the same time provides obvious intentions to the SE.
     
    Posted: Dec 5, 2014 By: StevePoster Member since: Nov 29, 2013
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  8. SEOpie

    SEOpie UKBF Regular Full Member

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    As everyone says, breadcrumbs are primarily for user experience, which ultimately leads to improved site engagement and, considering Google most probably consider page depth as a ranking factor, it would indirectly affect SEO.
     
    Posted: Dec 5, 2014 By: SEOpie Member since: Oct 16, 2014
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  9. branddesignexperts

    branddesignexperts UKBF Contributor Free Member

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    If the website is having multiple categories and 1000s of products, then breadcrumbs help the user in navigation.
     
    Posted: Dec 5, 2014 By: branddesignexperts Member since: Sep 12, 2014
    #9
  10. InternetMarketingPlatinum

    InternetMarketingPlatinum UKBF Ace Full Member

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    They both serve different purposes. Are we talking just for SEO? Isn't good web design practice and UX part of SEO?
     
    Posted: Dec 6, 2014 By: InternetMarketingPlatinum Member since: Jul 21, 2009
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  11. InternetMarketingPlatinum

    InternetMarketingPlatinum UKBF Ace Full Member

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    Counterproductive? But they help users orientate themselves on a website
     
    Posted: Dec 6, 2014 By: InternetMarketingPlatinum Member since: Jul 21, 2009
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  12. UKSBD

    UKSBD Not a real duck Staff Member

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    Depends if the OP is talking about visual breadcrumbs or breadcrumbs mark-up
     
    Posted: Dec 6, 2014 By: UKSBD Member since: Dec 30, 2005
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  13. fisicx

    fisicx It's Major Clanger! Staff Member

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    Bread crumbs can be location based, path based or even attribute based.

    Path based has zero SEO value as it is dynamic but can help someone get back to previous pages
    Location and Attribute based can have a tiny SEO benefit but poor usability as they don't show the path a visitor used to get to that page.

    Amazon used to have them but not anymore. Google can show them in the snippets but only if you have RTFa or microdata breadcrumbs.
     
    Posted: Dec 6, 2014 By: fisicx Member since: Sep 12, 2006
    #13
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