Boosting sales on E-commerce site

Discussion in 'Ecommerce Forum' started by Justin B1212, Nov 13, 2020.

  1. Paul Carmen

    Paul Carmen UKBF Regular Full Member - Verified Business

    382 112
    @fisicx You'd hope that it would allow the consultant, or company, to at least do the work as part of the consultancy!

    Any consultant worth their salt should recommend this sort of research and implementation strategy; that should be a day or two of work, maximum, leaving a decent chunk of the grant to spend on implementation and setup work, even if you're not allowed to spend it on the PPC advertising itself.

    We don't know the details of the grant, but surely you haven't got to spend the entire £3-£5k on literally consultancy only?

    I know the UK government likes to line the pockets of their mates, but that would be a total waste of money, you might as well hire Serco or Deloitte then!
     
    Posted: Nov 19, 2020 By: Paul Carmen Member since: Jan 27, 2018
    #21
  2. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    That is true. I wonder if it is possible to pay the Google Adwords consultant the grant money and ask them to pay Google for the PPC cost, and obviously the grant money will cover their keyword research costs etc. What kind of charge can I expect to pay the Google adwords consultant? I have a container of chairs arriving soon so I know exactly what products I need to promote.
     
    Posted: Nov 19, 2020 By: Justin B1212 Member since: Jul 3, 2020
    #22
  3. Paul Carmen

    Paul Carmen UKBF Regular Full Member - Verified Business

    382 112
    @Justin Brandon what does the grant T&Cs or information say you can use the grant for?

    Almost all PPC professionals will link to your Google Ads account via an MCC account, and all the details (e.g. owner, company, payment etc.) will be in your name, so they can't pay for it for you.
     
    Posted: Nov 19, 2020 By: Paul Carmen Member since: Jan 27, 2018
    #23
  4. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    The grant says I can use it to pay for any new project which will enhance productivity but it has to be paid to an external supplier.
     
    Last edited: Nov 19, 2020
    Posted: Nov 19, 2020 By: Justin B1212 Member since: Jul 3, 2020
    #24
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    33,659 9,977
    Ah. Then that's an entirely different thing. Does it restrict who this external supplier has to be?

    If it can be anybody then get someone from this thread to sort out your site. I can vouch for pretty much all of them.
     
    Posted: Nov 19, 2020 By: fisicx Member since: Sep 12, 2006
    #25
  6. meteora

    meteora UKBF Newcomer Free Member

    13 0
    have you tried relationship marketing before, you can turn the friends on facebook to customers, for example how do i build a list of 3000 friends on facebook and interact with them and turn them into customers
     
    Posted: Nov 20, 2020 By: meteora Member since: Nov 20, 2020
    #26
  7. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    I really appreciate everyone's advice, every one is so friendly and helpful here, it is like a business networking group and I will definitely be considering using one of the businesses here :) I am still in the early research stage, as the grant will be arriving in Jan. I will be decide on how to spend the money and which company to use when I get the grant in Jan, as I don't know how much the grant will be exactly.
     
    Posted: Nov 20, 2020 By: Justin B1212 Member since: Jul 3, 2020
    #27
  8. MichelleB-UK

    MichelleB-UK UKBF Newcomer Free Member

    8 2
    Might be worth an online search to see if you can find an online marketer with specialist knowledge in the furniture industry then review their case studies, results etc. PPC is good for short-term sales but it's a continuous investment and only works if the ROI is good enough. You should keep focusing on your SEO too to grow your organic traffic alongside, this will bring you free and relevant traffic.
     
    Posted: Nov 24, 2020 By: MichelleB-UK Member since: Nov 24, 2020
    #28
  9. Vin Gupta

    Vin Gupta UKBF Contributor Free Member

    31 2
    If you're willing to put the work in, then you can find great value by using someone from abroad. I had my websites made in India, and they're excellent. But you will need to do more due dilligence over the company you're using.

    One piece of advise I have is to find someone that has very good English. If they don't speak good English, then they're unlikely to do a good job at promoting your website
     
    Posted: Nov 26, 2020 By: Vin Gupta Member since: Nov 23, 2020
    #29
  10. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    Thank you for your advice. Is the weekly blogging still important for SEO?
     
    Posted: Nov 29, 2020 at 11:40 AM By: Justin B1212 Member since: Jul 3, 2020
    #30
  11. fisicx

    fisicx It's Major Clanger! Staff Member

    33,659 9,977
    Depends on the topic. But for an ecommenrce site not usually worth the effort.
     
    Posted: Nov 29, 2020 at 12:18 PM By: fisicx Member since: Sep 12, 2006
    #31
  12. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    Thank you for your advice. What else could I do to improve the SEO for my e-commerce site myself? I have done the on-page SEO.
     
    Posted: Nov 29, 2020 at 12:21 PM By: Justin B1212 Member since: Jul 3, 2020
    #32
  13. Darren_Ssc

    Darren_Ssc UKBF Ace Free Member

    1,536 544
    'Blogging for seo' is likely to be wasted effort unless you have some kind of strategy/methodolgy that works.

    Look at some random furniture sites and you'll usually see that some 'blogging for seo' has been attempted and pretty much abandoned at some stage. This isn't to say it can't be of benefit but doing it in a random and unfocused way isn't going to be effective.

    A blog doesn't necessarilly have to be about seo though, it can be part of a wider strategy. For instance, you can write about your business, why it was founded, your local area, charitable and community projects you're involved in, etc. This isn't going to directly impact how much furniture you sell or affect your keyword rankings but it does form part of a wider function and that is giving your business a bit of authencity.

    Some business sponsor a local sports team, usually just to get a link on the website or a bit of local recognition. But they could also take more interest, writing about matches and recent news. You may find you're the only business/outlet doing this and it could result in a fair bit of local goodwill and community feedback?

    Also, if you specialise in a specific type of furniture, you can become an authority in your niche by giving background information about where your products are sourced. Is there an ethical or ecological aspect to your products that can be exploited, for instance?

    In general, look at the bigger picture and don't get bogged down in 'seo' or short term plays because, I can assure you, 99% of your competitors are already doing this.
     
    Posted: Nov 29, 2020 at 1:05 PM By: Darren_Ssc Member since: Mar 1, 2019
    #33
  14. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    Thank you for your advice. Yes, perhaps sponsoring a local sports team is the way forward, great idea!
     
    Posted: Nov 29, 2020 at 6:53 PM By: Justin B1212 Member since: Jul 3, 2020
    #34
  15. fisicx

    fisicx It's Major Clanger! Staff Member

    33,659 9,977
    Blogging isn't going to sell furniture.

    If you want targeted traffic from Google you need to rank your product pages. And I suspect that's not going to be easy if you are selling the same products as everyone else. But you could look at more long tail keywords. For example: "bedside table with single drawer and shelf"
     
    Posted: Nov 29, 2020 at 7:43 PM By: fisicx Member since: Sep 12, 2006
    #35
  16. MichelleB-UK

    MichelleB-UK UKBF Newcomer Free Member

    8 2
    Doesn't have to be weekly, we do a post every 3-4 weeks depending on the time of year. I would focus on some strong knowledge pages too about the services you offer, how-to guides etc, depending on your field. One of our how-to guides is now ranked number 1 on google and brings us 500 unique visitors per month!
     
    Posted: Nov 29, 2020 at 10:54 PM By: MichelleB-UK Member since: Nov 24, 2020
    #36
  17. Lina HH

    Lina HH UKBF Newcomer Free Member

    1 1
    Find some good websites for a guest posting. You need to have good do-follow backlinks to your website from other high ranked sites.
     
    Posted: Nov 29, 2020 at 11:34 PM By: Lina HH Member since: Nov 27, 2020
    #37
  18. Justin B1212

    Justin B1212 UKBF Contributor Free Member

    39 1
    How do I do that? Sending my guest blog to home interiors website and ask them if they would like to publish my blog?
     
    Posted: Nov 30, 2020 at 12:22 AM By: Justin B1212 Member since: Jul 3, 2020
    #38
  19. fisicx

    fisicx It's Major Clanger! Staff Member

    33,659 9,977
    Ignore her advice. This isn’t going to achieve anything useful.
     
    Posted: Nov 30, 2020 at 3:39 AM By: fisicx Member since: Sep 12, 2006
    #39