On the product page on the configurator This makes the 'out of stock' message even more annoying. If it's out of stock don't show it on the site. But most don't have multiples. most only let you select one then the rest are disabled. If you want to make it easy for customers - fix this. A radio to select the option and a dropdown the the quantity. Amazon doesn't have a zoom. I've just checked. And you don't need a zoom either - your customers already know what they want, the image is just there as a placeholder. No it isn't. I told you where it could go. Make it a sticky just below the main nav. This will give you a lot more room to build a decent configurator. On Amazon it's HUGE and on a dark background and stands out. Yours doesn't Disagree. You have pit SEO above the needs of the customer. Google will look at the page and see that the blurb adds no real value to the customer. If you want to put it somewhere useful, create a 'about this product' page. Or put it in the product description. If you are serious about SEO I'd being with fixing the dreadful page speed score of 6/100. Build the site for your customers not for Google and not for how you like things. The more I look, the more is seems you have begin with a layout and then made the content fit.