Hi all! I have owned/operated a small b&m retail business for around 8 years, and am now looking into online selling.... I have the stock/supply and everything sorted on that front as of course I've been doing it for a while.. My thinking is to get a firm in to build and maintain the website and take care of the SEO, Adwords etc... I will probably adopt a system like SagePay for the card/payment processing... I have a courier that I have used for years so can send palletised stock nationwide, although I would like if possible to target our Adwords and other marketing to our local region, therefore we would deliver the product ourselves.. I will defer to your advice and comments on this!! One of my major concerns is pricing... In my shop/area I have set prices where of course I am competitive in the local market and make a decent mark up, but when I take these products online I will have to be cheaper to compete with the online retail companies... But how can a firm justify selling at one price in-store and another online? As the title suggests this is the first time I have taken this or any business online, so the point of the thread is get any start up advice on any aspect of the above, and also address the interesting issue of pricing.. Thanks for reading!