We generally steer clear of using the term 'lifestyle business' on BusinessZone and UKBF because I don't come across entrepreneurs that self-identify that way; it feels like more of marketing term. That said, I've just got a piece in from Latestfreestuff.co.uk founder Deepak Tailor, which implores business owners to know what kind of business they're trying to start: Go big or go home This cliché has been misconstrued. Go home does not mean give up. It means accept from the beginning whether you want to create a big business or a lifestyle business, from an office or from home. People who succeed and are happy are those who make peace with their decision early and stick to it. Getting caught in the middle is where you get hurt. You land in mediocre territory, which is the most competitive space to be in. Either make the most of creating a lifestyle business and go travelling and enjoy lots of free time, or dive in and ‘go big’. Both have their challenges and neither is right or wrong. It just helps to be clear with yourself what you're trying to achieve Full article here. What do you think? Do you think like this?