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Anyone ever bought out a magazine??

Discussion in 'General Business Forum' started by Merchant UK, Mar 28, 2014.

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  1. Merchant UK

    Merchant UK UKBF Ace Full Member - Verified Business

    2,419 592
    Hi all

    I've been playing at an idea for a UK wide Magazine. Currently in the UK there is no magazine for this particular Niche and i'm looking at getting the ball rolling with a monthly magazine.

    Advertising is not an issue as its Engineering Based and there are loads of large companies that i would suspect would welcome the chance to advertise.

    Also with a monthly job list for all UK counties would make this a well respected and sought after magazine.

    basically what i'm after is getting some info from anyone that has released their own magazine (Subscription or Free) and what do you need to do from start to finish.

    ideally i would start off subscription/Delivered only at first, and then look at getting it into the newsagents

    Its only an idea of a trade which i feel needs its own magazine.

    Any help or ideas welcomed
     
    Posted: Mar 28, 2014 By: Merchant UK Member since: Aug 15, 2010
    #1
  2. Fred_the_frog

    Fred_the_frog UKBF Ace Free Member

    1,800 235
    The first question that comes to mind is 'When was the last time I actually purchased a magazine?'
     
    Posted: Mar 28, 2014 By: Fred_the_frog Member since: Jan 30, 2011
    #2
  3. StaffingAgency

    StaffingAgency UKBF Contributor Free Member

    98 15
    Same as Fred_the_frog here. With so much info etc online now people are not buying as many physical magazines.

    Many magazines are seeing an increase in their online versions compared to their printed versions for this reason.
     
    Posted: Mar 28, 2014 By: StaffingAgency Member since: Mar 19, 2014
    #3
  4. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,709 1,725
    Unlike the previous two posters I think that there is still a demand for niche business magazines. My belief is that to operate a niche magazine successfully you either need to have an editorial or sales background so that you can run one of the two main channels yourself, as I found out to my huge cost 25 years ago when I thought it looked simple and failed
     
    Posted: Mar 28, 2014 By: Ian J Member since: Nov 6, 2004
    #4
  5. Merchant UK

    Merchant UK UKBF Ace Full Member - Verified Business

    2,419 592
    Thanks Ian,

    I've seen this http://madmagz.com/ where you can create your own magazine, Perhaps i'll start off seeing if i can create my own 1st copy and then get a few published. I know that with welding and fabrication there is not a single available magazine for the trade and would be a great idea to be able to get something out here in the public domain for this particular skilled niche.

    I could have regular sections like project showcases, help and advice, equipment reviews, letters, company reviews, Jobs and the best thing Advertising, which i think will be very popular with the masses of Welding suppliers, gasses and machines etc...

    I have already an online forum with some 400 members of who i could ask if they wanted to help create some content, being in the Trade some 30 odd years i'm sure i can fill out some 50 a4 pages of content.

    Using that site looks pretty easy, i could buy a template and could try to make my first mag without too much outlay, i can either get it printed or have it online, but i feel a printed version will be more popular.

    Still looking for ideas, and what else i can offer, i might pop into WHSmiths tomorrow and see if i can find a niche trade mag and get a few ideas from that to incorporate in my own.

    I think with later editions trying to do it all myself might be a bit much, so by having guess writers, and getting content added from various sources would fill the mag up with some decent content each month.

    I think i'm also going to need an idea on advertising rates for display ads, as well as classified ads, the Jobs section especially with the masses of engineering agencies out there specialising in welders and fabricators.

    Too cheap and people won't take it serious, too dear and it will put people off so by looking at a similar mag and following through with ideas, i might finally be able to pull it off
     
    Posted: Mar 28, 2014 By: Merchant UK Member since: Aug 15, 2010
    #5
  6. Billmccallum

    Billmccallum UKBF Newcomer Full Member

    4,175 1,076
    Start out by looking at the numbers first....

    a) how much will it cost to print? people at http://www.premierprintgroup.com/products/magazine-printing should be able to guide.

    b) How much will distribution cost?

    c) How much will it cost to design & fill with copy?

    d) How much will it cost to market?

    giving you the total cost, so now you know how much advertising you need to sell.

    Your first problem will be that a magazine without a readership is not something that companies will spend their budget on.

    Chances are you would need to offer issue 1 as a freebie to get them on board, but build in a methodology to determine the reach (getting people to subscribe is one option).

    The question is, can you afford to fund the first one or two issues without a return in order to get some footing in the market?
     
    Posted: Mar 29, 2014 By: Billmccallum Member since: Apr 20, 2010
    #6
  7. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,709 1,725
    Thirty years ago I did everything that you suggested but what I didn't allow for was that even with a reasonable number of sales staff I could never produce an edition with sufficient advertising to go anywhere near covering the costs. What made it worse was that a large number of advertisers had no wish to pay and cash flow became a serious issue.

    Merchant UK may have an advantage by distributing directly to companies in the trade which might make it easier to sell the advertising, especially if he has a headstart with his 400 forum members who might make either readers, advertisers or hopefully both
     
    Posted: Mar 29, 2014 By: Ian J Member since: Nov 6, 2004
    #7
  8. Merchant UK

    Merchant UK UKBF Ace Full Member - Verified Business

    2,419 592
    Hi Bill

    Thanks for your ideas and comments.

    With that magazine creator i'm pretty sure i could make a first issue with reasonable set up costs, the design is more or less done for you all i need to do in add in the content and pictures. I don't want to rush the first issue as i'll be doing it mostly on my own, so i'm not bothered if it takes me months to get a decent first issue and ads to suit.

    I'll have to work out the overall cost and then work out a price structure for the advertising, for the display adds, from quarter pages to full pages and the back page!

    I can get the trade associations involved also as weld as the Institute of welding, Give them a free write-up and they will in turn hopefully promote it to their members

    A magazine without readership will certainly be hard to swallow for potential advertisers, However a magazine launch for a particular readership where no magazine exists sounds better, especially when you think of the 100,000's of welders, fabricators and steelworkers that there are in the UK. I'm hoping that their will be something of interest for them all and if the advertising revenue pulls in some big name brands who would benefit from a magazine launch then hopefully the financial side of it will take care of itself with the ads revenue more or less paying for the magazine and the cover price and subscriptions just extra for the development of future issues.

    I will probably fund the first issue myself keeping it low in volume and getting members to subscribe via a website made especially for the Magazine.
     
    Posted: Mar 29, 2014 By: Merchant UK Member since: Aug 15, 2010
    #8
  9. Merchant UK

    Merchant UK UKBF Ace Full Member - Verified Business

    2,419 592
    Thats the general idea Ian, Its not a big picture but if i can get a few guest writers, a few helpers some readers and advertisers i'll be well impressed If i just sold 100 copies in the first month, based just on my membership from my forums then hopefully that will set the ball rolling for the next issue. Hoping to promote this as a new idea within the welding and engineering circles, as well as on the social network sites.

    I supposed the hardest part of all this so far has been what to call it "Welders Monthly" sounds a bit plain and it needs to have an available url for the magazine website also, so i'm looking into that this afternoon
     
    Posted: Mar 29, 2014 By: Merchant UK Member since: Aug 15, 2010
    #9
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