Amazon enforcing style guidelines for clothing category

Discussion in 'Websites & Ecommerce' started by danny156, Oct 25, 2013.

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  1. danny156

    danny156 UKBF Regular Free Member

    140 5
    We received this email last week from Amazon. It gave us 14 days to update a large number of our ASINs because our photos don't meet their new advised style guidelines. We have tried to contact Amazon but cannot get a response.
    Has anyone else had this? or being able to find out a bit more about what is going on, and why now in the run up to xmas ?

    Danny

    ---

    Hello,

    Your listings currently have product pages that are in violation of Amazon style guidelines. This negatively affects the customer experience and therefore may result in your seller account suspension. Good images, clear titles, and accurate product detail pages are key to ensuring our customers enjoy their browsing experience and can increase conversion. We would like to work with you to help fix your defects so that you can maximize your selling potential on Amazon.

    Please find attached a sample of the ASINs that were audited; please note that both compliant and non-compliant images may be included. This is only a sample and may not be inclusive of all your listings, so please take the time to review and update all non-compliant images. We have found the following errors with your images:
    *
    Images with a non-pure white background,
    Main image contains multiple items, Images with logos/text

    To open attachment:
    - Save or drag attached file onto your Desktop
    - Right-click and extract file
    - Extract within your preferred folder
    - View images (note ASINS are displayed as image titles)

    Please take the time to review our guidelines (for style guide - Click Here) and your whole inventory and either remove (by setting the inventory to 0) or update the non-compliant images within 14 days.

    Remember that customers at Amazon cannot touch and feel your products, but they can still have a great shopping experience if your listings correspond to our style guide and have clear and detailed information. Please confirm that you have received this email and let us know if you have any questions.

    Thank you for your cooperation.
     
    Posted: Oct 25, 2013 By: danny156 Member since: Jan 11, 2011
    #1
  2. fisicx

    fisicx It's Major Clanger! { Moderator }

    34,400 10,212
    This isn't a new policy, looking as the amazon forums it has been around for a while: http://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=200121450

    It's got nothing to do with the run up to Christmass, it's just that they have only just got around to telling you to update your listings.

    All you have to do is spend a day taking pictures and a few hours uploiading them all. Is it really that much of a problem?
     
    Last edited: Oct 25, 2013
    Posted: Oct 25, 2013 By: fisicx Member since: Sep 12, 2006
    #2
  3. danny156

    danny156 UKBF Regular Free Member

    140 5
    When I have over 1000 listings and they are talking about 70% of them... yes!!

    Also the guidelines have and do contradict themselves. We have our own brands and in the past have had IP issues with other sellers trying to sell on our listings

    Amazon advised us to show brand packaging - such as a tag or box and on the main shot to help protect ourselves and stop these infringements in future ... but have now turned around and said that they cannot be in the main shot

    Another example is we can have a human model for a jumper or coat but not for a pair of gloves or a hat ...

    There is no consistency and cannot get clarification anywhere
     
    Posted: Oct 25, 2013 By: danny156 Member since: Jan 11, 2011
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  4. fisicx

    fisicx It's Major Clanger! { Moderator }

    34,400 10,212
    Amazon does what Amazon does. They don't really care about you or your business. If they have said you need to change the images then you need to change the images.

    Why can't you use human model for a pair of gloves? You put the gloves on and get someone to take a picture.

    70% is 700 products. That's 50 pictures per day. Allow 10 minutes per picture and thats about 8 hours work per day. It's doable. How important is Amazon to youir business? If it's vital then just knuckle down and get snapping.
     
    Posted: Oct 25, 2013 By: fisicx Member since: Sep 12, 2006
    #4
  5. SillyJokes

    SillyJokes UKBF Newcomer Free Member

    4,501 598
    I'd say you haven't any idea how long this job is going to take. 10 minutes per picture - might work for a computer component but fashion? Plus, the OP probably has other jobs he needs to do during the day too.

    Unfortunately it will probably have to be done though. Start with your 20% top sellers. Who knows, sales will probably increase.
     
    Posted: Oct 25, 2013 By: SillyJokes Member since: Jul 26, 2004
    #5
  6. danny156

    danny156 UKBF Regular Free Member

    140 5
    That is what Amazon have said but that is contradictory to what they have told me previously ... there is no clarification on the rules and I cannot get one from them now

    It isn't so much the workload that is the issue if we KNEW what we were doing

    It is the fact we could end up taking a load of shots we dont actually need to

    Danny
     
    Posted: Oct 28, 2013 By: danny156 Member since: Jan 11, 2011
    #6
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