Advertising your business.

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Hey as you might know i run a pressure washer repairs/service & sales business. and since i've started i've been really busy.

I went around handing cards out to potential customers and have had alot of work. Now this work is drying up.. (i have 6 month service contracts from alot of them) but at the minute i don't have much work on. So need to spend some money on advertising.

What is the best ways you advertise.. Whats most value for money etc.

Also i'm just localized (in the North-East) so don't want any national work.. unless its lucrative :rolleyes:
 

Mike W

Free Member
Aug 19, 2010
1,577
360
www.2ndimpression.co.uk
Hi

Have you considered email marketing? You can acquire data and it can be geographic specific, so you're targetting only the areas you want to hit.

If I can be of any help with this, PM me or email me via my website (just Google the name).

Regards

Mike
 
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estwig

Free Member
Sep 29, 2006
12,625
4,527
in the cloud
Hey as you might know i run a pressure washer repairs/service & sales business. and since i've started i've been really busy.

I went around handing cards out to potential customers and have had alot of work. Now this work is drying up.. (i have 6 month service contracts from alot of them) but at the minute i don't have much work on. So need to spend some money on advertising.

What is the best ways you advertise.. Whats most value for money etc.

Also i'm just localized (in the North-East) so don't want any national work.. unless its lucrative :rolleyes:

If handing out cards worked before, there's a good chance it will work again. You gotta stay fresh in the customers mind.
 
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Joyce Asante

Free Member
Jun 25, 2010
19
4
Hello,

Since you're willing to spend some money on advertising and are targeting a specific zone area, I would suggest you mobile marketing.
With mobile marketing, you can target people right down to zip address, as for them to visit your website, call your phone or come to your company...

God willing, I'll tell you more upon request.

Hope this helps,

Joyce A.
 
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Email marketing is a quick and easy way to keep in contact with existing customers and find new ones.

The beauty of email marketing is you can view the results with online stats: find out who opened your email, who wasn't interested and who clicked on links to your website.

It is worth getting a good collection of 'opt in' email addresses of local businesses, this way you can email once a month quickly and easily. It isn't as time consuming as handing out flyers etc. This means that as you get busier you can still fit in your monthly marketing activities - this would help iron out any peaks and troughs in your business.

If you'd like to try our product (it's free for 30 days) - please click on the link in my sig or drop me a msg.

Kind regards

Jamie
 
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Mike W

Free Member
Aug 19, 2010
1,577
360
www.2ndimpression.co.uk
I'm not a big enough business to consider any of these with no guaranteed chance of success.

The only guarantees in this life are death and taxes.

There's another one that can definitely be guaranteed ....that you'll get nowhere and not seen by doing nothing ;)

Joking aside, I do seriously think that targetted email marketing would do very well for you. If you PM me, I can get you some costs together, then at least you make an informed decision.

Regards

Mike
 
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How about a simple poster and flyer campaign in your local area? You need to make sure these look attractive.

Also havw you considered finding a place to display a giant pvc banner? Even if its only displayed for a week.

You could offer a percentage discount on labour with a voucher in your local paper?
 
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sn2476

Free Member
Sep 5, 2010
19
0
Hi firstly you want to go onto google places and add your business. This is free and wont cost you a penny and if someone is looking for your business in your geographical area on Google you will come up on first page.
Second avoid email marketing. Allot of mail will just go into the spam bin and be deleted and it can be quite costly.
Third invest in a 2 or 3 page web site. You can build your own and have it hosted for as little as £3 a month. To submit your website to the search engines just type in submit search engine and its that simple.#
forth. Now you have a website you can try adwords but don't go for these companies saying there adwords resellers. There just con men doing you out of your hard earned money.
Adwords is free to set up and its designed so that each time some one clicks on your ad it will cost you a certain amount.
 
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Hi firstly you want to go onto google places and add your business. This is free and wont cost you a penny and if someone is looking for your business in your geographical area on Google you will come up on first page.
Second avoid email marketing. Allot of mail will just go into the spam bin and be deleted and it can be quite costly.
Third invest in a 2 or 3 page web site. You can build your own and have it hosted for as little as £3 a month. To submit your website to the search engines just type in submit search engine and its that simple.#
forth. Now you have a website you can try adwords but don't go for these companies saying there adwords resellers. There just con men doing you out of your hard earned money.
Adwords is free to set up and its designed so that each time some one clicks on your ad it will cost you a certain amount.

Cheers for that.
 
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Allione

Free Member
Sep 8, 2010
1
0
We have done many adverts from flyers, newpaper adds and so on. I have always found the best to be email marketing, like everyone says here you can even do the odd special offer ect and keep your name out there.
Contact me if you need any help

cheers and good luck
 
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I would second what SN2476 said.

Google is a must but by keeping things local you will reduce your ad costs significantly. Google places is free though and is a must!

You need a home a website is a start but why not set-up a blog instead. Its easier, you can position yourself as "Mr pressure washer of [Place]" and start to blog short articles about your business. You don;t really need a website. Use Wordpress as that is best for Google SEO. Tumblr is best if you want to socialise and get known more.

May I ask something though. You said handing out cards was successful and you got a lot of 6 month contracts but these however seem to not be being renewed?

The quickest way to p**s money up the wall is by shooting in the dark and my first question is why did you not renew your contracts? Keeping business is far less work than getting new business.

DaveK17
 
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May I ask something though. You said handing out cards was successful and you got a lot of 6 month contracts but these however seem to not be being renewed?

The quickest way to p**s money up the wall is by shooting in the dark and my first question is why did you not renew your contracts? Keeping business is far less work than getting new business.

DaveK17

Hey. Thanks for your help. I have plenty of 6 month or 1 year contracts, But obviously i started my business in May so even the service contracts i did then won't be up for re-doing until October.

And i'm always on the hunt for even more work ;)
 
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Bearing in mind that this thread is in the Trades and Trade Services forum, I'd hazard a guess that the op was looking for advice from other trades people about what they do in the way of advertising.

If they had been looking for various companies to pimp their services wouldn't you think that they would have posted in the more appropriate Sales and Marketing forums.

Guys, please let's keep the discussion on topic rather than a "Pick me" fest!

Ray

Hey as you might know i run a pressure washer repairs/service & sales business. and since i've started i've been really busy.

I went around handing cards out to potential customers and have had alot of work. Now this work is drying up.. (i have 6 month service contracts from alot of them) but at the minute i don't have much work on. So need to spend some money on advertising.

What is the best ways you advertise.. Whats most value for money etc.

Also i'm just localized (in the North-East) so don't want any national work.. unless its lucrative :rolleyes:
 
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Bearing in mind that this thread is in the Trades and Trade Services forum, I'd hazard a guess that the op was looking for advice from other trades people about what they do in the way of advertising.

If they had been looking for various companies to pimp their services wouldn't you think that they would have posted in the more appropriate Sales and Marketing forums.

Guys, please let's keep the discussion on topic rather than a "Pick me" fest!

Ray


Yeah thanks Ray. I don't mind people offering good advertising things but just PM me if that's the case.

I was looking for advice in ways other trades advertise. To be honest i posted this topic when we were quiet at the start of a week. The next day the phone never stopped ringing. I'm having to work today because i've got so much work on. Word of mouth seems to be working quite well so far.
 
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Do you have a locally home delivered, guide or booklet of advertisers, they usually prove worth while for small direct to consumer based business.

Or my old favourite, recommend a friend for a discount routine usually works a treat.

Backed up by email campaigns (a word of warning only send to those who are expecting an email from you).

Online try GoMy.co.uk or GoMyEmails.com for email ask for Dylan and tell him you saw my post on here.
 
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arcon5

Free Member
Sep 6, 2006
2,564
494
Lincolnshire
Am I the only one reading this and thinking email advertising is probably the worst recommendation?
( emailing your existing database is fine )

A few page website with your details & what you do would be ideal but local offline marketing is probably the cheapest and most idea method for you ?
Online stuff probably local directories or yell.com (although I have read some bad reviews about that) would be an idea.
 
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