Popular platforms like Amazon and eBay are great for businesses that are new to eCommerce. But once you've been on one of these platforms for a while and done reasonably well, there are several advantages to having your own online store. Creating your own store gives you a lot of control for designing the user experience, developing your brand and communicating with your customers. Let us look at a few reasons why you should think about creating your own store online. 1. You'll be paying less in fees. Amazon and eBay are great, but over time the fees they charge you for each transaction can really eat into your profits. Most popular eCommerce platforms charge somewhere around 12-15% of each transaction as their fees. If you have your own store, you can pocket that fee and use it to grow your business. There's always the risk that your online store won't gain traction, but if you're in the eCommerce game for the long haul, it is a better strategy. 2. You are at the mercy of the eCommerce platform. Companies like Amazon, eBay and Etsy have very stringent guidelines. If you experiment with a promotional method that they don't like, you could be booted off the platform completely. If your Amazon store is your only source of revenue, this could be disastrous for your business. Most vendors are hesitant about making the leap towards owning their own stores, but it makes business sense to do so. Platforms like Shopify and GoDaddy allow you to create and host your own online store for a very minimal monthly fee. Since you own your website, you are free to customize the shopping experience to meet your requirements. 3. You can reach a wider audience. When you're on Amazon or eBay, your visibility is limited to their user base. Sure, they take care of a lot of logistical headaches, but if you're thinking big, having your own store is the way to go. Owning your own store online gives you the option to try several different channels for attracting buyers. You can have a flourishing blog that attracts visitors your store. You can even create customized social media promotions for your store or brand. 4. Your brand needs its own identity. If you're just a vendor on Etsy or Amazon, you might be looked upon as a freelancer or a part-time business. Having your own website and owning your image lends you a lot of credibility in the eyes of your audience. If you had your own restaurant, but the only way people could find you was through a listing on Yelp or Zomato, how would that look for your brand? 5. You can offer your buyers a more personal experience. If you want to create a more intricate buying experience for your customers, you need to have your own store. For example, if you are selling t-shirts, you might want to offer your customers the option to add their signatures to the print. In this case, the regular Amazon shopping cart won't fit your requirements. In addition, you can track user behavior on your store more clearly if you own it. 6. You're selling a gourmet or high-end product. There are many companies that prefer not to list their products on Amazon or eBay because the exclusivity is a part of their brand. If you are selling designer watches or expensive perfumes, for example, your buyers are more likely to buy if they are impressed by your brand. When you're not appealing to the masses, creating an interactive and emotional experience for customers on your own website is the way to go. There are lot of advantages to eCommerce platforms like eBay and Amazon. They have made it possible for several individuals and small businesses to reach a wide audience. However, if you are looking to establish your own brand and customize the buying experience, you should definitely consider establishing your own online store. Specialising in parcel delivery for eBay and Amazon sellers, Parcelhub helps over 500 growing businesses save time and money on their shipments.