At Parcelhub we help over 300 UK-based eBay PowerSellers save time and money on their parcel shipping, via our multi-carrier shipping software. Along the way we have learned a couple of things to bear in mind when wanting to prosper as an eBay retailer. Here are four steps you should follow to become a successful eBay PowerSeller. Step 1. Find your target market For any business to be a success, you need to find your target market. This is easier said than done, and may take you some time, but it's essential if you want to succeed as an eBay PowerSeller. Think about your products - who are your most common buyers? Where are they from? How old are they? What else can you do to target them? Are there any demographics you're not tapping into? These are all questions that you'll need to ask yourself if you are to be an eBay success in the long term. Step 2. Promote your business In order to take your eBay business to the next level, you will need to do some external promotion and marketing. Luckily, the internet has made doing this easier than ever before, and in most cases, free. At the very least you should set up social media pages for your eBay business, where you can interact with customers, develop your brand, and generate leads. You can use your social media accounts to market special offers and new products, and collect testimonials from your customers, which will all help you gain more customers. Step 3. Manage customer relationships Successful power-selling is all about customer relationship management. As with any eCommerce business, you need to make sure that you communicate with your customers, manage their expectations, and do everything you can to ensure they are happy with the service. Due to its influential rating system, this is even more important when selling on eBay. Bad ratings can really hurt your business, so make sure you keep your customers happy. Step 4. Sort out your shipping Shipping is also important for power-selling success. So that they are able to get their orders out quickly to their customers, many eBay PowerSellers outsource their shipping to an external company, to access discounted rates as a consequence of 'economies of scale'. In addition, larger eBay retailers rely on fulfilment providers to delivery a wide range of solutions to help you manage your shipping more effectively, including warehousing and storage, picking and packing (also known as 'pick n pack'), bulk deliveries, and general eCommerce fulfilment. This takes the pressure off the eBay seller, and ensures that you keep your customers satisfied.