101 Tips to Improve Your Web Presence

Log in to reply
Drachsi

Drachsi

Free Member
Jul 8, 2009
76
7
  • #449
    mattk said:
    And breath:

    1. Abide to W3C standards - it will help your site in the long term.
    2. Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
    3. Publisise your site on related forums - but don't spam!
    4. Ask bloggers to write about your site or product - in return for a link of course.
    5. Offer a competition related to something in the news - so football around the time of the World Cup etc.
    6. Add a "Tell a Friend" function to your site, so people can easily recommend you to their mates.
    7. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
    8. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
    9. Include a Feedburner button on your site so people can easily subscribe to your feed.
    10. If you use PPC then create a landing page for each of your AdWords - it'll boost your conversations no end.
    11. Appear on Dragon's Den.
    12. Create a Press section on your site where can you store all your press releases, logos and banners.
    13. Add a link to your site from within your eBay profile.
    14. Ask your friends to give you honest feedback on your site.
    15. The best way to find someone to do any kind of work on your site is through personal recommendation.
    16. Gain exposure by submitting photos and pictures to Flikr.
    17. Share your banners on banner exchange sites.
    18. Make sure it's easy for your users to subscribe to your RSS feed.
    19. Create a "lense" for your site on Squidoo
    20. Ask friends, collegues and associates to "Favourite" your blog on Technorati.
    21. You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
    22. Response to your customer's emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
    23. Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
    24. Make a list, "Top 10"s work well. Update it regularly to give your visitors a reason to return.
    25. What did you learn today? Tell other people and they might learn something too.
    26. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
    27. Deep link directories are an excellent way to promote inner pages of your site.
    28. Meta tags might carry less weight than previously, but you should still have them on every page.
    29. Ask your Gran for feedback on your site. Never ignore the silver surfers.
    30. Include a "Add to your Technorati favourites" button on your site.
    31. Google Analytics is free and will tell you all you need to know about who's visiting your site.
    32. Search engines will find you. Don't pay money for your site to be "submitted".
    33. Don't be afraid to link to other sites, especially if they are relevant and to highly respected sites.
    34. Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
    35. Validate your HTML and CSS. It'll help ensure your site displays well in all browsers.
    36. Small pages sizes and optimised graphics will give your site a snappy feel and won't require users to wait around for it to load.
    37. If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you're finished to avoid spam.
    38. "Link baiting" means writing some killer content that people will want to link to. Like a "101 Tips to Improve Your Web Presence" list!
    39. If your chosen field is technology related then write a "whitepaper". That's a posh name for an article.
    40. Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That's a good rule of thumb as to how much emphisis to put on each.
    41. Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it'll reduce the number of 404 errors in your Weblogs.
    42. Free online games, a forum or chatrooms will give your users a reason to come back to your site.
    43. Ebooks with re-seller rights make an excellent "free gift" for your site.
    44. Upload your product feed to Froogle. It's FREE!
    45. This is an excellent list of Top 25 Social Bookmarking Sites
    46. Search out unanswered questions on Yahoo! Answers and add your site as the "Source".
    47. PageRank is vanity, ranking is sanity.
    48. Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
    49. Don't buy traffic. It's un-targetted and won't convert.
    50. Pay Per Click advertising gets you fast results - and if it's handled well can be very profitable.
    51. Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
    52. And that's it!
    I was inspired to write this by superflytrainer who posted an excellent 101 ways to get more traffic thread on DP. Alot of the tips have been posted on various forums and blogs, so I make no claim that they are all my own. I have simply tried to collate them into a list and expand where possible. Feel free to plagirise this list to your own ends, but please link back to (I'm no) Search Engine Optimisation Expert if you do.

    I've tried to be as accurate as possible with my links, but feel free to point out any glaring ommisions!
    Click to expand...

    Firstly, great list. I thought I would put a link to your site, but when I saw the last post was 2008, decided not to. All that work and you did not get a link.

    Regards
    Drachsi

     
    Last edited by a moderator:
    • Like
    Reactions: tonyzhan00
    Upvote 0
    G

    gsm316

    Free Member
    Oct 14, 2010
    1
    0
  • #456
    forum post

    5 Top tips to Market Your Business Online

    The marketing industry is NOT what it used to be ... and unless you're willing to change your old habits, throw out your old ways, and CHALLENGE yourself to a new way ofmarketing your business... may not SURVIVE

    By using these steps you could potentially get a much higher ROI from some simple implementation of online marketing for your business. Moving away from expensive ads that are ineffective in the advent of “Google”, “Yahoo” and “MSN (BING)”

    The way that people, like you and I search for information has changed drastically over the last 10 years and the proof of this is in the amount of people that now have mobile
    phones and internet enabled devices will search using their device to find information
    that we all used to look for in local directories in print.
    It means that if you have little or no active online presence you will be behind the curve with your competitors taking the lead if they already have some prior knowledge .

    These principles will not only help you grow your existing business to heights you might
    not have believed possible ... they will also help you achieve results no matter what level
    you're currently at in your business.

    Here are the five tips or principles of marketing your business online
    1) Google and Search engines.

    2) Video Marketing

    3) Social Media Marketing like facebook twitter etc.

    4) Press Releases and Publications .

    5) Lead Generation and automating the process .

    If you need more detailed information on these i have created a free report which you can find if you look for local business helper on facebook .

    if you have any further questions feel free to contact me via the forum.

    thanks a lot
    Gaurav Mehta
    ____________
     
    Upvote 0
    Klare

    Klare

    Free Member
    Oct 17, 2010
    29
    5
    Boston, Lincolnshire
  • #458
    I have just tried to complete the 'fruggle' suggestion - all was going well until it asked for the product feed ( wrongly assumed it would be to a url or something doh!) and i havent got a scooby do what its talking about - I have provided google with some feedback via their 'help & feedback ' section - I have asked if the google man who drives around in the google car with his camera could come and help me set it up as he already knows where i live :p and in exchange i will feed him the cupcakes to which i am attempting to set up the product feed to! :)
    thankfuly, due to the help of my cupcakes, I am in a position to carry out number 29 myself although think that having the url put across the backside of my jeans would be even more effective at this present moment in time!!
    Klare :)

    pinkest witch cup cakes
     
    Upvote 0
    C

    caryrobert

    Free Member
    Oct 22, 2010
    3
    0
  • #460
    Hi,

    Nice post, I am also doing search engine optimization for some websites and also using some link building techniques, it will give traffic to your website and improve the ranking of your website on SERP results.

    There are some tips , following these you can improve your web presence

    Onsite optimization refers to website optimization, while offsite optimization involves managing your website’s reputation through sense inbound links.

    Link Building is the material encumbrance of a superb SEO Company, besides link building, directory submission and PPC services; it also deals social media optimization (SMO) and website design. The main vocation of the search engine optimization companies to make clear-cut that your keywords come out on top when it comes to search engine results. This guarantees that your website is seen and therefore increases your business opportunities considering well.
     
    Upvote 0
    V

    Victoriao

    Free Member
    Oct 17, 2010
    14
    0
    Kent
  • #461
    gsm316 said:
    forum post

    5 Top tips to Market Your Business Online

    The marketing industry is NOT what it used to be ... and unless you're willing to change your old habits, throw out your old ways, and CHALLENGE yourself to a new way ofmarketing your business... may not SURVIVE

    By using these steps you could potentially get a much higher ROI from some simple implementation of online marketing for your business. Moving away from expensive ads that are ineffective in the advent of “Google”, “Yahoo” and “MSN (BING)”

    The way that people, like you and I search for information has changed drastically over the last 10 years and the proof of this is in the amount of people that now have mobile
    phones and internet enabled devices will search using their device to find information
    that we all used to look for in local directories in print.
    It means that if you have little or no active online presence you will be behind the curve with your competitors taking the lead if they already have some prior knowledge .

    These principles will not only help you grow your existing business to heights you might
    not have believed possible ... they will also help you achieve results no matter what level
    you're currently at in your business.

    Here are the five tips or principles of marketing your business online
    1) Google and Search engines.

    2) Video Marketing

    3) Social Media Marketing like facebook twitter etc.

    4) Press Releases and Publications .

    5) Lead Generation and automating the process .

    If you need more detailed information on these i have created a free report which you can find if you look for local business helper on facebook .

    if you have any further questions feel free to contact me via the forum.

    thanks a lot
    Gaurav Mehta
    ____________
    Click to expand...

    Although OP's post is really helpful, I think Gaurav has made some very valid points! These tips are excellent. Thanks
     
    Upvote 0
    B

    bdw

  • #467
    A quick search around the internet shows this list and variations of it all over the place. Mattk did you write this yourself or did you just "compile" it?

    Assuming that you did write the original copy and you can prove it then here's a tip (for you this time). Search around for websites that have copied it and ask them to either remove it or to post a link to your website as a credit.

    .
     
    Upvote 0
    jamie1183

    jamie1183

    Free Member
    Jan 13, 2008
    1,067
    99
    Sheffield
    www.switchedon.studio
  • #473
    jamesparker100 said:
    Thanks for such huge list of tips. I have another question for you and expecting a kind reply from your side. Demoz directory is not accepting my website. Don't know why but its more than 15 days and its still under review. Dont know what to do...
    Click to expand...

    I waited 7 months and to be honest had given up, then it appeared.
    If you have submitted it just site tight.

    I found the best way to get sites listed is to submit to a category location related.
     
    Upvote 0
    Log in to reply

    Latest Articles

    Top Bottom
    Community
    Articles
    Menu