101 Tips to Improve Your Web Presence

Discussion in 'SEO, PPC and Online Marketing' started by mattk, Mar 26, 2007.

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  1. mattk

    mattk UKBF Newcomer Free Member

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    I like making lists - and I like promoting Web sites. So it was an obvious thing to do to create a list of ways to improve and promote a Web site and online presence. Some are obvious, some are bizarre. Some are old, some are new. Many are well know techniques, some are my own personal rambling. Nothing is a statement of fact, merely my own opinion.

    1. If you're launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public.
    2. Create a Yahoo Group in the niche your site sits.
    3. Create a MySpace account and use it to publisise your site.
    4. Bookmark your site on Del.icio.us and if you're really keen, add a Del.icio.us button to your homepage.
    5. Create a Technorati account and "claim" your blog.
    6. Submit your site to free, search engine friendly directories. An excellent list can be found here.
    7. Conduct a survey. This is an excellent way to generate offline publicity.
    8. Place a free ad for your company on Gumtree.
    9. Syndicate your site's content by using an RSS feeds.
    10. Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
    11. Write an article related to your site and submit it to article sites.
    12. Sign up to StumbleUpon and get your friends to Stumble your site.
    13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
    14. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
    15. Add a link to your site in the signature of any forums you post on.
    16. Tell your friends about your site. It's free advertising init.
    17. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
    18. Test your site and make sure it appears correctly in all major browsers.
    19. Buy enough hosting. No one likes a slow site.
    20. Don't worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
    21. Offer something for free. Free is good. People tell their friends about free stuff.
    22. Tell your neighbours, you never know what contacts they might have.
    23. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
    24. Advertise your site on Craigslist. It's free, relevant and localised.
    25. Do NOT use frames.
    26. Submit your site to DMOZ.org. It may take time, but it's worth it.
    27. Create an XML sitemap of your site and submit it to Google.
    28. Get a custom t-shirt made with your website url on it, and wear it often.
    29. Ask a large breasted lady to wear one too.
    30. Sign up with an affiliate programme to sell your product, or if you're a publish, make some cash!
    31. On your Contact Page ask people if they mind receiving your newsletter.
    32. Send out a newsletter!
    33. Go to a free seminar for Website owners. You might learn something.
    34. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
    35. Don't pay people to submit your site to search engines. It's a waste of money.
    36. YouTube and Google Video are excellent portals on which to launch a viral campaign.
    37. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
    38. Sponsor a Wordpress theme or a phpListDirectory template.
    39. If you sell products that are advertised on television by the manufacturer, add "As Seen on TV" to your site!
    40. Avoid proprietry technologies like Java and Active X.
    41. Put downloadable content on your site, but make sure it's not manufacturer specific - so mp3 rather than wma.
    42. Learn about CSS. It's the new HTML.
    43. Contribute to related subject areas on Wikipedia.
    44. Ask bloggers and other Web site owners to review your site and/or products.
    45. Have user friendly page names - most tools comes with some way to avoid www.yourdomain.com/pgInfoPages.cfm?...5A3A10A4FD4F64E511ACB0E020C9048CFE3AEDAF8DD9D
    46. If you must have a Flash homepage, make sure you have a "Skip Intro" link.
    47. Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.
    48. Become a leading authority on your chosen subject.
    49. Donate money to a charity and most will place a link on their site back to you.
    Posted: Mar 26, 2007 By: mattk Member since: Dec 5, 2005
  2. mattk

    mattk UKBF Newcomer Free Member

    2,460 899
    And breath:

    • Abide to W3C standards - it will help your site in the long term.
    • Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
    • Publisise your site on related forums - but don't spam!
    • Ask bloggers to write about your site or product - in return for a link of course.
    • Offer a competition related to something in the news - so football around the time of the World Cup etc.
    • Add a "Tell a Friend" function to your site, so people can easily recommend you to their mates.
    • Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
    • Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
    • Include a Feedburner button on your site so people can easily subscribe to your feed.
    • If you use PPC then create a landing page for each of your AdWords - it'll boost your conversations no end.
    • Appear on Dragon's Den.
    • Create a Press section on your site where can you store all your press releases, logos and banners.
    • Add a link to your site from within your eBay profile.
    • Ask your friends to give you honest feedback on your site.
    • The best way to find someone to do any kind of work on your site is through personal recommendation.
    • Gain exposure by submitting photos and pictures to Flikr.
    • Share your banners on banner exchange sites.
    • Make sure it's easy for your users to subscribe to your RSS feed.
    • Create a "lense" for your site on Squidoo
    • Ask friends, collegues and associates to "Favourite" your blog on Technorati.
    • You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
    • Response to your customer's emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
    • Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
    • Make a list, "Top 10"s work well. Update it regularly to give your visitors a reason to return.
    • What did you learn today? Tell other people and they might learn something too.
    • Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
    • Deep link directories are an excellent way to promote inner pages of your site.
    • Meta tags might carry less weight than previously, but you should still have them on every page.
    • Ask your Gran for feedback on your site. Never ignore the silver surfers.
    • Include a "Add to your Technorati favourites" button on your site.
    • Google Analytics is free and will tell you all you need to know about who's visiting your site.
    • Search engines will find you. Don't pay money for your site to be "submitted".
    • Don't be afraid to link to other sites, especially if they are relevant and to highly respected sites.
    • Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
    • Validate your HTML and CSS. It'll help ensure your site displays well in all browsers.
    • Small pages sizes and optimised graphics will give your site a snappy feel and won't require users to wait around for it to load.
    • If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you're finished to avoid spam.
    • "Link baiting" means writing some killer content that people will want to link to. Like a "101 Tips to Improve Your Web Presence" list!
    • If your chosen field is technology related then write a "whitepaper". That's a posh name for an article.
    • Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That's a good rule of thumb as to how much emphisis to put on each.
    • Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it'll reduce the number of 404 errors in your Weblogs.
    • Free online games, a forum or chatrooms will give your users a reason to come back to your site.
    • Ebooks with re-seller rights make an excellent "free gift" for your site.
    • Upload your product feed to Froogle. It's FREE!
    • This is an excellent list of Top 25 Social Bookmarking Sites
    • Search out unanswered questions on Yahoo! Answers and add your site as the "Source".
    • PageRank is vanity, ranking is sanity.
    • Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
    • Don't buy traffic. It's un-targetted and won't convert.
    • Pay Per Click advertising gets you fast results - and if it's handled well can be very profitable.
    • Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
    • And that's it!

    I was inspired to write this by superflytrainer who posted an excellent 101 ways to get more traffic thread on DP. Alot of the tips have been posted on various forums and blogs, so I make no claim that they are all my own. I have simply tried to collate them into a list and expand where possible. Feel free to plagirise this list to your own ends, but please link back to (I'm no) Search Engine Optimisation Expert if you do.

    I've tried to be as accurate as possible with my links, but feel free to point out any glaring ommisions!
    Posted: Mar 26, 2007 By: mattk Member since: Dec 5, 2005
  3. estwig

    estwig UKBF Legend Free Member

    12,652 4,525
    Thats Brilliant, Thankyou Matt.

    You are gonna keep me busy for a while there, will pick the bits that apply to us and go for it, though maybe not all at once :)
    Posted: Mar 26, 2007 By: estwig Member since: Sep 29, 2006
  4. Comspec

    Comspec UKBF Newcomer Full Member - Verified Business

    7,138 1,483
    I like no 29 on page 1 - gonna try that first :)
    Posted: Mar 26, 2007 By: Comspec Member since: May 8, 2006
  5. An Oasis

    An Oasis UKBF Newcomer Full Member

    9,901 1,684
    LOL didn't spot that one, should cause quite a stir on the forums.:p
    Posted: Mar 26, 2007 By: An Oasis Member since: Oct 3, 2006
  6. CarolineICE

    CarolineICE UKBF Newcomer Free Member

    348 5

    What a great post. With no experience I have no idea what you are talking about but as our website is due to go live soon (when we have finished with the typos) we will be going through your tips and badgering our website designer and host.



    (incidentally my business partner might be able to help out with no 29:D )
    Posted: Mar 26, 2007 By: CarolineICE Member since: Jul 19, 2006
  7. Coding Monkey

    Coding Monkey UKBF Ace Free Member

    2,773 8
    Regarding Del.icio.us, aren't all of the links nofollow, or is it only some of them?
    Posted: Mar 27, 2007 By: Coding Monkey Member since: Dec 8, 2005
  8. RayB

    RayB Banned

    6,474 242
    Hi Matt,

    That is the very best post I have ever read on a forum -thank you! Must have taken you ages!

    It's informative, but funny too!

    So, I'm off to do all that you say - Merry Christmas and a Happy New Year to you all - see you in 2008 :D
    Posted: Mar 27, 2007 By: RayB Member since: Nov 12, 2006
  9. ozskins

    ozskins UKBF Newcomer Free Member

    56 3
    what a great post just having a big think on slowly shifting our business model to a more on line basis, again dont understand it all but will be trying, ps any ideas how long this may all take?
    Posted: Mar 29, 2007 By: ozskins Member since: Mar 2, 2007
  10. sandpetra

    sandpetra UKBF Newcomer Free Member

    305 16
    An excellent list with some good points:)
    Posted: Mar 30, 2007 By: sandpetra Member since: Jul 7, 2006
  11. netidme

    netidme UKBF Newcomer Free Member

    36 0
    thanks, an excellent selection of tips.
    Re. page rank - I've heard that a higher page rank might mean that google will crawl your site more frequently - therefore if you add frequent keyword rich content, it can help your ranking? On that basis, maybe page rank does help your ranking?
    Posted: Mar 30, 2007 By: netidme Member since: Mar 9, 2007
  12. mattk

    mattk UKBF Newcomer Free Member

    2,460 899
    Thanks to everyone for their feedback on this.

    I am currently working on an eBook, which expands on each of these ideas. If anyone has actually tried out any of the tips I would be very grateful if they could write a one or two paragragh case study of what they did and I will include it in the eBook. Full credit will of course be given, so it's a good opportunity to gain some exposure!
    Posted: Apr 3, 2007 By: mattk Member since: Dec 5, 2005
  13. Exclusively You!

    Exclusively You! UKBF Newcomer Free Member

    423 3
    Not only is the list very good matt it is a very clever platform on which to sell your ebook, I like it, very well thought out.


    Posted: Apr 3, 2007 By: Exclusively You! Member since: May 11, 2006
  14. BuyCleverStuff

    BuyCleverStuff UKBF Newcomer Free Member

    54 0
    What a great list, good to see all the tips on one page.

    Now, just need to find the time to do them.

    Posted: Aug 8, 2007 By: BuyCleverStuff Member since: Jul 27, 2007
  15. DotNetWebs

    DotNetWebs UKBF Legend Full Member

    5,014 1,001
    It is a great post from mattk. Well done for reviving it.

    I think this post should be a sticky.


    Posted: Aug 8, 2007 By: DotNetWebs Member since: Feb 16, 2005
  16. spreadsheetsdirect

    spreadsheetsdirect UKBF Enthusiast Free Member

    503 66
    I bet it used to be far easier to setup a business before the internet.
    Posted: Aug 8, 2007 By: spreadsheetsdirect Member since: Jun 29, 2007
  17. BuyCleverStuff

    BuyCleverStuff UKBF Newcomer Free Member

    54 0
    a must read for all Internet businesses, plus it help you understand when a good SEO company should do for you.

    Posted: Aug 8, 2007 By: BuyCleverStuff Member since: Jul 27, 2007
  18. BuyCleverStuff

    BuyCleverStuff UKBF Newcomer Free Member

    54 0
    In one way yes, but just think of all the home/small businesses which have a great looking site and provide a great service, but because they can't afford high street shops or glossy catalogues been produced would be otherwise dead.

    Posted: Aug 8, 2007 By: BuyCleverStuff Member since: Jul 27, 2007
  19. mattk

    mattk UKBF Newcomer Free Member

    2,460 899
    Posted: Aug 12, 2007 By: mattk Member since: Dec 5, 2005
  20. asonda

    asonda UKBF Big Shot Full Member - Verified Business

    3,657 302
    Number 29 on the first list.......give this one a go
    Posted: Aug 12, 2007 By: asonda Member since: Jan 28, 2007
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