I like making lists - and I like promoting Web sites. So it was an obvious thing to do to create a list of ways to improve and promote a Web site and online presence. Some are obvious, some are bizarre. Some are old, some are new. Many are well know techniques, some are my own personal rambling. Nothing is a statement of fact, merely my own opinion. If you're launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public. Create a Yahoo Group in the niche your site sits. Create a MySpace account and use it to publisise your site. Bookmark your site on Del.icio.us and if you're really keen, add a Del.icio.us button to your homepage. Create a Technorati account and "claim" your blog. Submit your site to free, search engine friendly directories. An excellent list can be found here. Conduct a survey. This is an excellent way to generate offline publicity. Place a free ad for your company on Gumtree. Syndicate your site's content by using an RSS feeds. Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint Write an article related to your site and submit it to article sites. Sign up to StumbleUpon and get your friends to Stumble your site. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info. Add a link to your site in the signature of any forums you post on. Tell your friends about your site. It's free advertising init. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes. Test your site and make sure it appears correctly in all major browsers. Buy enough hosting. No one likes a slow site. Don't worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.* Offer something for free. Free is good. People tell their friends about free stuff. Tell your neighbours, you never know what contacts they might have. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address. Advertise your site on Craigslist. It's free, relevant and localised. Do NOT use frames. Submit your site to DMOZ.org. It may take time, but it's worth it. Create an XML sitemap of your site and submit it to Google. Get a custom t-shirt made with your website url on it, and wear it often. Ask a large breasted lady to wear one too. Sign up with an affiliate programme to sell your product, or if you're a publish, make some cash! On your Contact Page ask people if they mind receiving your newsletter. Send out a newsletter! Go to a free seminar for Website owners. You might learn something. Find quality and relevant blogs and leave a comment (with a link back to your site of course). Don't pay people to submit your site to search engines. It's a waste of money. YouTube and Google Video are excellent portals on which to launch a viral campaign. Giving away an eBook is an excellent way to generate word-of-mouth about your site. Sponsor a Wordpress theme or a phpListDirectory template. If you sell products that are advertised on television by the manufacturer, add "As Seen on TV" to your site! Avoid proprietry technologies like Java and Active X. Put downloadable content on your site, but make sure it's not manufacturer specific - so mp3 rather than wma. Learn about CSS. It's the new HTML. Contribute to related subject areas on Wikipedia. Ask bloggers and other Web site owners to review your site and/or products. Have user friendly page names - most tools comes with some way to avoid www.yourdomain.com/pgInfoPages.cfm?...5A3A10A4FD4F64E511ACB0E020C9048CFE3AEDAF8DD9D If you must have a Flash homepage, make sure you have a "Skip Intro" link. Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published. Become a leading authority on your chosen subject. Donate money to a charity and most will place a link on their site back to you.