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Agree with that comment about breakeven Nick.
As an aside can anyone tell me how long it takes to collect all possible negative keyword...
Interesting thread. Really surprised if this is true... but if it is, wow!!
We use Feefo after considering all feedback options about 5 years...
I find it all pretty fascinating really.
When we started (2006) it was relatively easy to achieve £10 per £1 spent on Google - at the time we...
Great to hear of someone in the same boat.
Obviously rising cost is not so great but I feel your pain and it's good to share.
Here's an idea of the change in ROI we are getting from Google.
£1 sales for £1 spent shown below
I built my ecommerce business model based pretty much around Google Adwords back in 2006.
It's obviously changed considerably over the...