Recent content by blueskythinker

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    Who reads trade magazines?

    I'm sure I'm about to be making myself very unpopular from certain quarters, but I really wouldn't recommend anyone advertising in trade magazines. From my 20 years of media experience, I appreciate the logic of selective targeting that specialist press has to offer, but I have never really had...
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    Where to buy email addresses

    I've been buying b2b email lists for a number of years and providing you can find a credible list broker, you can get a really high ROI. Email can be a very addictive form of marketing and 80 percent of the FT100 use it as part of their company's ad spend. I test with small lists, analyse the...
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    National magazine advertising-Negotiation tips?

    When dealing with magazines just remember, in the current climate it's a buyers market and the presses stop for no one. It's a good idea to have a "dry-run" and enquire at a time when you really don't mind whether you place the ad or not. By doing that, you will be able to test the media...
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    Can you recommend a B2B Data List provider?

    I would also recommend LBM and Corpdata. Both are reputable set ups. Corpdata is much more expensive but their lists produce better ROI. Avoid lists where the price is too good to be true - they normally are.
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    How should I advertise my business?

    Hi MUFCLuke I would suggest you advertise your business in one of the national newspaper's colour supplements. It is possible to pick up a late space small ad in something like the Independent on Sunday for less than £200 and the profile of the paper would be appropriate for what you are...
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    How to overcome loneliness in sales, cold calling

    Hi Cookie Dough I admire the fact that you are giving it a go because sales is all about coping with knock backs and managing to keeping a smile on your face when selling from home is tough. When you are by yourself there isn't the banter and moments of light relief that you get with office...
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    Website advertising space question

    Hi Chunky Beagle From my experience you are going need to have a really decent amount to traffic to your site be viable. Banner advertising is traded on "cost per thousands" of around £2. In other words, that is just £20 revenue for every 10,000 worth of visitors. Get out the fag packet...
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    Offline Advertising

    Hi Acorn Domains Targeting business-minded individuals seems to be what you're after and that is always difficult. The weekend supplements are very good at reaching very large numbers of business types and Web Windows do seem to have a ton of testimonials. Good luck!
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    Has anyone had success with a "link wheel"?...

    Someone mentioned to me the other day about link wheels. It seemed rather Black Hat and wondered whether I might get in trouble with the "Mighty G"? Anyone had a go at one of these and are they any good?
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    The same old question - How can I increase my website traffic?

    Have you considered advertising in the national press? Nothing particularly expensive, a small ad in one of the supplements can prove equally as effective as PPC and less migraine-inducing!
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    Marketing Methods...

    Hi Webboy For me it's a bit of everything. Online advertising, print advertising, SEO, PPC, email marketing and telemarketing. I've never been tempted with PR or sponsorship. It all depends on budgets and the market you operate in. Blueskythinker
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    Magazine advertising?

    Hi Terry Speaking from many years experience on both sides of the fence, I would tread carefully before parting with any budget for magazine advertising. I appreciate this is a massivily sweeping statement, but most magazine advertising doesn't work and unless you choose the right media you...
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