Recent content by beakus

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    The domain name is the most important thing!!!

    Absolutely, but I would rather have a website which is my business name than a keyword. I also do not like sites where they use redirects from their company domain to a keyword rich domain. that is just personal preference.
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    What is the best way to charge for PPC work?

    I favour % of spend, However, the majority of the work in managing PPC campaigns is in the first few months. After that (assuming you have built a good campaign), you will not need to be doing as much to the campaign. This can lead to clients questionning why they are still paying x amount...
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    The domain name is the most important thing!!!

    At the moment, it is definitely an advantage to having keywords in your domain. however, I am pretty sure that Matt Cutts has spoken about this and i have got the general feeling that Google will be reducing the impact of a keyword rich domain name. If that does happen, where does that leave...
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    Additonal web sites or added pages

    I wouldn't do the separate sites. It is going to be very difficult to create decent unique content on each site and if the content is too similar, it is likely that a lot of the sites will not rank at all. Google also are not a big fan of you doing this. Unless you have a huge amount of time on...
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    Tricked by my own Laptop

    disabling customisations does work in part but I've still found some personalised searches. pws=0 guarantees that you will not get any customisations - via your google account, location, cookies etc
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    Tricked by my own Laptop

    alternatively add &pws=0 to the search string and that will get rid of any customisations. With a lot of search toolbars you can set this as a standard search so you do not have to type it in everytime!
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    More than one site on page one of google

    You just have to be careful of the minisites being classified as doorway pages. Basically, if any one of the minisites could function properly and drive business without the main site it is ok. However, if they are just thin sites that you have to click through to the main site from then they...
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    Meta Discription Tag

    The meta description tag has not been used by Google for ranking for a while now. However, it is a very important tool for getting visitors to click on your listing in the search results so you need to pay attention to it.
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    Google Page Rank updated 20 Jan 2011

    Toolbar pagerank doesn't influence your rankings on any search engine. However, pagerank is caluculated with factors that all search engines use in varying degrees so your toolbar pagerank can be an indication of how well you will rank
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    How important is getting links from different Class C IPs

    So basically you want to create a mini link farm? interlinking completely unrelated sites (and only 7 of them) is probably going to do absolutely nothing for your rankings. You are better having links from sites that are related to yours in some way and make sure those links are one way only...
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    Google Web Master Tools - Keywords

    it is a list of the most common keywords on your site. If they are not relevant to what you are selling, then you should look at improving the text on your site. However, don't be too concerned with making it so that only keywords that match what you are selling show up in there, it is...
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    First Point

    I've looked at the stats for a few facebook ads campaigns that have been running and even when you target the ads to a city, the number of impressions that can be achieved is phenomenal. People selling Facebook Ads based on the number of impressions are a joke. I have seen a company (can't...
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    How to get above google's natural listings?

    My first reaction is to cancel it. However, are you getting any business through from what they are doing? If so, is it covering your costs/making you money? If you are, while what they have done by raising your DD isn't great practice, at least they are making money for your business. I...
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    Social Media Management

    I'd also consider what you want to get out of social media: If you want to increase brand exposure and help(?) with rankings it's one thing; if you want someone to be able to respond to questions put to you, complaints, general dialog, it's more about PR. Some companies will do full brand...
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    Metatags?

    Google have released a beginners guide to SEO: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf Also, SEOMoz.org have done a few great guides...
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