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The Google score has been a bit of a mystery to me, but this discussion makes some sense :-).
So if I understand correctly, a bad historic ctr means that you need to change the ad itself and/or the keywords to make sure that your ad reaches a better audience and/or makes them more interested...
Most people seem to answer that directory listings in general is a waste of time (in terms of SEO), with the possible exception of DMOZ and Yahoo (I think both are paid).
I guess the only reason I would have to open ANY of them (if they get past my spam filter !) was if I'm responsible/interested in water coolers ?
And in that case, I would probably prefer 7:
7.Water Coolers - Contract Renewal Invitation
I know what it is about immediately, and it...