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Subway was considered healthy? its meat, bread and calorific sauce. We are talking about chains in America that have increased in massive quantities of late, vegan, salad type set-ups.
The whole world is changing - people are buying less fast food. Look at McDonalds even it is changing - selling bad food is becoming a hard sell.
I just looking in the subway on our highstreet earier.
Earlier was 2 people in the shop.
Around 2pm it was full in there tbh but it was all school kids.
I'll get a Subway perhaps once a week if I'm working from home. There are three on Deliveroo that I can choose from. One of them recently started using little rectangular Subway branded cardboard boxes for Deliveroo that keep the heat a bit better and stops it getting bashed about. I only use that one now. £7.40~ for a 6-inch, 500ml drink and a cookie is good value to me.
Only bought a Subway 3 times. Walk in, look at the menu, jumped on by two staff, do you want this, do you want that, what bread, any extras..........'we've got a special on this today'.
Me...'Cheese Roll please '![]()
Would expect a footlong sub, a drink and 2 cookies for that kind of shocking price.
@Chris Ashdown beat me to it, but given that you have plenty of experience operating a store, what is the value of the franchise to you @Lewis5373 ?
How much more profit will you make from the store as a Subway franchise than you would make from the same retail unit providing similar food on an unbranded basis?
How much less could you source and fit-out premises outside the franchise?
If the first answer is not very much, and the second is a lot, consider starting up without the franchise.
Apart from anything else, if your experience and your customers tell you that they want a foot-long sub, and franchisees cannot/will not supply under the franchise agreement, you have the opportunity to start at an advantage by offering something similar.
I'm still giving some thought to a franchise in my town. I think it would do very well if placed in the right part of the high street, catching school people etc.
If starting on your own the look of the store and the food is so important.
If the food does not look good on instagram don't bother!
If doing your own cafe type then you absolutely must go after the vegan brigade! I had a very nice vegan cake yesterday in one of the locals.
£16 was 4 coffee's and 2 small pieces of cake.
I watched a documentary about Subway on YouTube the other day it was one of the proper channels btw nothing independent or made up. Anyway, turns out they are really struggling in America and loads of franchises have been closing as customers are choosing healthier options.
My personal view is that if you get into this now you are buying into something on the decline rather than something on the rise. Do more research as would hate for you to fail and loose all that money.
Two things that are interesting about that:
1. Americans, in general choosing healthy options??
2. Subway used to be considered a "healthy alternative"...
Subway was considered healthy? its meat, bread and calorific sauce. We are talking about chains in America that have increased in massive quantities of late, vegan, salad type set-ups.
The whole world is changing - people are buying less fast food. Look at McDonalds even it is changing - selling bad food is becoming a hard sell.
Yes that was their marketing when it first came about. Before they started punting the idea of choose what you want, it was all about "Eat Fresh" and stuff like that. The excessive calories in the bread (full of sugar) and the sauces (full of sugar) only came out of the woodwork much later on.
it's perception rather than reality people (esp Americans) are buying. Salads are perceived as healthier - despite fat & sugar filled dressings. McNuggets are perceived as as healthier than burgers - though the figures show otherwise.
Of course, it returns to the key point that what happens in America is irrelevant - it's the target market that matters
Several Costa Coffee Drive-Thru's near me have queues all day long. Our Subway is always dead.
Subway - at least my local ones do sell a a lot of healthier options like salads as well as low calorie/low fat subs...not sure how Subway can be seen as a high calorie though unless you make your sub high calorie
Deliveroo and other services are on my list of additional revenue streams to look in to. Apparently they take a 30% cut and it's £700 to set up though!
Zero business qualifications?
You fit right in with the business community. Lots of us have little or no business qualifications.
Not saying they are useless to have. What you do not know about can harm your business. You will have picked up considerable knowledge yourself from experience and seeing how others do things - even badly - so as not to copy them!
Go to waterstones and buy the best start-up book they suggest and read it through about 3 times, then keep it in a draw under your desk for future reference, you have probably gained far more experience than a large number of posters on this forum
I imagine the margins at Subway are pretty decent, so 70% of something is better than 100% of nothing. I wouldn't walk the 25-30 minutes to grab one, so if it wasn't on Deliveroo, I wouldn't be a customer.
The margins aren't as good as someone like McDonalds but this is reflected in the price of starting one up, but absolutely right on the percentages, I'd rather take those customers because it's still something, and someone else will do it if I didn't!
Plus someone who likes your stuff enough to order may well while in the area pop in and buy too.
I would not worry too much about qualifications. Experience is far more valuable than qualifications.
Mate had 3 stores in Scunthorpe. Not anymore. If you worked in there you should know roughly the sales per day needed. Subway to me seems dead. Was a good place to eat for a couple of years but things went downhill once the meatball marinara became a halal friendly option. Fiveguys seems like a strong brand and under exposed. Not sure if it's a franchise model.
and at £8.75 for a bacon cheeseburger (not a meal), location and branding is even more important for them.Five Guys doesn't do franchising in the UK, it's all corporate
Why did he get rid of them?
Haven't heard of this meatball marinara thing, need to do some googling!
Five Guys doesn't do franchising in the UK, it's all corporate
and at £8.75 for a bacon cheeseburger (not a meal), location and branding is even more important for them.
more than one or two in most cities would feel like saturation
Because he was spending more than he was making.
Seems really risky this subway idea. Why not just get a baked potato stall or something and use 3k wisely to gain some valuable cost analysis experience etc. I'd fancy more luck with a mobile burger van. Day trade, night trade. Just burgers. Nice well made burgers.
Dont forget you can always look up each franchisees accounts and see how their trading turnover has been for a few past years to get a better picture, you will just need their trading name, https://www.gov.uk/get-information-about-a-company
Dont forget you can always look up each franchisees accounts and see how their trading turnover has been for a few past years to get a better picture, you will just need their trading name, (had to remove link as I can't post them before 30 posts even though it's a quote)
I suspect most franchisees will be in the exemption threshold. To varying degrees they might be prepared to hand out full accounts.
Interesting that you mention Maidstone as a possible location recommended by Subway- we had two but both now closed down. One was there for over 10 years, good location, I was surprised that it went. But we did briefly look into buying a Subway franchise in Canterbury but changed our minds- the guy came back to us a couple of months later and wanted to give it away for free! So many subway franchises up for sale makes you wonder why.
I am aware of troubles in America and have seen plenty of sales of Subway stores too. I've worked in 14 Subway stores through 3 franchisees myself, and have been a customer thousands of times, and I find that the majority of stores offer poor customer service, do not take food safety seriously, have messy restaurants, poor maintenace, but just about scrape by on the field consultant inspections. Most stores pay minimum wage, many overwork their staff, and generally staff are treated as a short term employment. In my case of 3 franchisees, one was just a complete shambles, another was too controlling and expected too much, and the other had three directors for two stores and there was constant bouncing between the owners to get anything done. A quick look on Google shows many Subway stores averaging a 2 or 3 star Google rating with few as 4 or 5 stars. I know you can't please everyone so I don't expect all reviews to be positive. My seminar with a Development Agent told that Subway is now focusing on improving existing stores instead of opening new ones so I am hoping this slowly changes.
The point I am getting at is that I'm not discounting the bad management from the franchisee/store owner as a reason for stores closing or being sold, including some being closed for failing to remain in compliance, which one of the stores I worked at almost closed for. I will absoluely do my due diligence with questioning DA's and idependant franchisees, and I feel like a visit to a Franchise Exhibition will be helpful in opening my eyes and considering other franchises, the benefit here being I won't recieve the inheritance I need to push my finances to the 30% mark until November 2020 so I will use the time wisely to do my research. I'm required to speak to 3 franchisees as part of the application process but will be looking to do a lot more.
I'm not saying you're wrong. I'm not saying there is nothing to explore or that some stores may be closing because they have become unprofitable, but there could be other things not being considered so only time, extensive research, and franchisee visits will tell me all for sure, again though, keeping my mind open at various events and exhibitions too.
Subway? Never been. Isn't it just a sandwich? Never been in a Macdonalds either.
Many years ago I knew two different owners of sandwich bars. Both made an absolute fortune but they did look about 1000% more appetising than a Subway window.
I had not got to the research stage of speaking to franchisees when I made this post, but I expect I would have discovered the same thing.I have made acquinance with 2 different Subway franchisees over the past couple of years and neither had anything good to say about Subway as a company, both regretting their decision in signing up. Their biggest gripe is the almost Nazi like grip Subway have over you. You are less a business owner and more an operator despite it being your money investested. Want to close 10 minutes early? You need to get permission from HQ. They also take a hearty share of your revenue in fees.
Why don't you create your own brand and do your own thing? I did exactly that and things went really well for me. I'm happy to help you out with advice any time as someone that went through the entire process from concept to opening and all the way to selling the business.
I have to agree - my experience as a consumer at almost all stores has been very poor. Having worked in stores before, I know there is a lot to the minimum wage job, so that's likely to contribute too. And I only have to look at the store ratings on Google and it seems most are about 2 stars.Unfortunately this is the issue with the franchise model when its not done well. You are buying into a brand so if 30% of the stores have poor ratings people are naturally going to assume that all of the stores are like that. I don't go to subway more or less because of the above and the point to note is that its not that I don't go into certain subways - its that I don't go into any I like everyone else assumes they are cut from the same cloth. I also don't have time to walk in and out of several subways to find one that might be OK inside with decent service.
Personal - don't see why you cannot adopt the subway model? and make your own sandwich shop from scratch. No ties, a lot cheaper. Arguably, better in the long run without the ties.
They're not in total control of the selling price, they give guidelines but the franchisee could select their prices. I don't recall if there are limitations to that, or if it needs approval though.I don't know the ins & outs of the Subway franchise contract, but generally if someone has control of your buying price & your selling price then that's a big no.no.
The other thing to keep in mind is that royalties will be a based on turnover, regardless of profit. Unless your store takes off like a rocket the bulk of your profits will be going to head office.
I would also guess that Subway will encourage you to sign a long lease on your store - it means that they can continue to collect royalties from stores unable to close because of the legal commitment to continue paying rent.
You need to ask yourself, after the initial (paid for?) training course what benefit will you gain from your royalties?
Like the previous poster I would recommend doing it yourself in the best location you can find. You have the best possible background for doing this and a great attitude to customer service. Either way - good luck
No I never went for it. This was primarily because of:I’m a little late to the party here, it’d be interesting to hear if @Lewis5373 went for the Subway franchise or not?
I have just sold my Subway stores, so have lots of knowledge to impart!
In fairness to Subway, their store refirbishments do make the stores look fresher. I forget the name of it all. "Fresh forward" I think.Subway? Never been. Isn't it just a sandwich? Never been in a Macdonalds either.
Many years ago I knew two different owners of sandwich bars. Both made an absolute fortune but they did look about 1000% more appetising than a Subway window.
That familiarity with the brand of Subway specifically can help, but it can also make it worse. The customer experience at Subway seems to have been going downhill for years and almost all stores have really poor ratings (as does KFC), which of course will carry down the stores that do well.It’s “just a sandwich” in the same way Dominos is “just a pizza” and KFC is “just fried chicken”. Of course you can serve a similar product independently, but it’s the familiarity of the brand and menu of a franchise that produces the customer volume. That and being in the right location of course.
Sandwiches are a hard game to make real money in at the moment, it’s not an area I’d rush back into in a hurry!
I'm back, apologies for not replying sooner, but better late than never, right! As replied to above, the update is I abandoned the idea and am exploring other opportunities entirely.So @Raxx11 in the absence of the OP to give us an update, maybe you could share with us what your experience was over the course of your time, and why you ultimately decided to sell up, and what was your experience in that process?
Me too!Yeah, I'm interested too.
A court ordered you to pay damages of $75000 for having bread crumbs on the floor? They must have been some nasty bread crumbs you were liable for. Have you possibly missed anything out of this story?Subway have a fines process which is called arbitration. They can make your store non compliant for something as simple as having bread crumbs on the floor during lunchtime.
This happened to myself, a former franchisee. Subway was awarded damages of $75,000. I told them to come and collect.
Luckily, the lockdown occurred and they left me alone for two years. I closed up shop and left once they started litigation.
The store was stripped and left a shell.
He didn't a curt ordered $75,000 he said they use an "arbitration scheme" which i assumed they actually control and which likely made the $75000 award.A court ordered you to pay damages of $75000 for having bread crumbs on the floor? They must have been some nasty bread crumbs you were liable for. Have you possibly missed anything out of this story?
This post highlights where most inexperienced operators on F & B go wrong.My wife used to order in subway for lunch, then I ordered from a local sandwich store instead. There offering was so much better at a similar price, and doing there own deliveries the orders arrive in 20 mins, not the hour to hour and a half for the subway stores.
So for us, no turning back, I prefer supporting small local businesses whenever possible, the extra quality from the local independent (3x as good IMO) made it an easy choice for ourselves.
Same with coffee, never drink it myself, but our local small chain is stacked out at the 2 to 3 locations they have, nicer atmosphere and much better coffee than the big franchises.
You can fail a compliance inspection for many reasons. The compliance team is paid for by the SubWay development agent who act as the regional corporate arm of SubWay.A court ordered you to pay damages of $75000 for having bread crumbs on the floor? They must have been some nasty bread crumbs you were liable for. Have you possibly missed anything out of this story?