Advice from the Royal Mail: how door drops can help your business grow
Aug 11, 2017
Door drops take your business into the heart of the home, giving you access to new customers. The Royal Mail reaches all 29m households across the UK or just your local area.
In the home, door drops are read, shared and kept by customers and referred back to when they make decisions about household purchases. Customers value door drops and act upon the messages they receive from local businesses.
This guide will help you understand why door drops are so valued and why they can become an important tool to help your business grow.
Did you know:
- That 98% of customers receive and see door drops, so they reach almost everyone in the UK. 92% of all people say they read door drops that get delivered to their homes.
- An average of 20% of door drops are shared with another member of the household.
- Mail is kept in a household, on average, for 17 days for advertising mail, 38 days for door drops and 45 days for bills and statements.
Find out more about why Door Drops make great business sense by completing your details and downloading the free guide "Using Door Drops to Build Your Business".