It's good advice and my customers generate tons of sales without spending money on a videography firm. Essentially, if you're selling washing machines and put a vid on about 'how to fix a broken washing machine,' you'll attract people who will need a new washing machine because theirs is broken. Or if you're selling high end coffee beans, snobvids are great such as putting a 'how to tell the difference between...' or 'how to make a great cappuccino' attracting the kind of people who want to buy your product. I run a video production company and encourage my customers to do this without me. I only come in for the heavy lifting or if your product really takes off and you feel you want to take it to the next level. Video's easy and you need 4 things: 1. Light. Face a window. That little bulb above you is 60 watts. The sun is 2,000 watts so face the sun. 2. Stability. Stabilise your camera. Us professionals use a tripod. Otherwise, gaffer tape your phone to a chair. Or bookcase. Or Mavis from accounts. Just don't make your viewers seasick. 3. Sound: Buy a 'lavalier microphone' on Amazon compatible with your phone. There are tons. This mic is one of the tiny ones that clips onto clothing. Easy. 4. Editing. Don't bother editing. Just do it all in one take and cut the end and beginning off using a bit of free software (or something that will cost £50). If you can't edit, drop your neighbour's 12 year old £50 and tell them to sort it out. They'll do it or get one of their mates to do it. For my regular customers, I do this for free! As a video guy, I don't want to do the easy stuff. I want my customers to do that and then pull me in when they need real ideas and the professional touch to take them to the next level. The number of times I've said, 'just do it on your phone...'