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Jamie-Natalie Cross explains how to turn customer complaints into a winning opportunity for your business.
Whether you're a large company or small business, you’re likely to have to deal with a client complaint at some point. It’s not always a reflection on your business approach; if you’re juggling several clients at once the odds are that there will be at least one person who isn’t completely satisfied at any one time.
While it's easy to play the blame game when things go wrong, if you want to keep the client the best thing is to remain professional and tackle problems quickly and methodically when dealing with customer complaints. Solving a problem effectively can also be a great opportunity for your business to create happy clients and perhaps even generate new referrals.